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[INTERVIEW] How the University of Chester’s first-class social strategy gets them to the head of the class

Audiense

I produce monthly reports looking at where we rank against them on social media, tracking things such as which of their posts have been successful, their number of mentions, how responsive they are to messages, and where we stack up against them.

Class 60
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How to Use LinkedIn for Lead Generation

Webbiquity SMM

It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. Start a Group. Sponsored InMail.

LinkedIn 187
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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Small classes, bring your laptop. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . Set them all up in 3 days.

Course 102
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How to Be Careful Without Being Boring

Convince & Convert

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

How To 132
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18 Things For Which I Give Thanks

Convince & Convert

I am thankful for my extraordinary team at Convince & Convert, who deliver world-class thinking and nearly flawless execution every day. I am thankful for the dozens of friends and mentors – many of whom I met through social media – who improve what I know and how I explain what I know.

Hosting 125
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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

Fortunately, that’s becoming a smaller group of individuals as progressive companies up and down the Fortune 500 list see mining digital and social data as an essential part of the marketing function. So what does it take to build a best-in-class digital analytics function from scratch? social media measurement'

Analytics 141
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Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. You can’t go wrong with Facebook education when Mari Smith and Mike Stelzner of Social Media Examiner give it a thumbs up! Freelancing.

Mashup 113