Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

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Postrank Tourism Blogroll Creative Commons 124

Akamai Marketing

FEBRUARY 22, 2011

I think, at least initially, its a good way to keep fresh conversations going; particularly if you are a business new to the social sphere, you should consider each new follow an opportunity to create engagement. I’m pretty much on #teamfollow, which means if you follow me, I follow you.

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Tools Klout Policies HootSuite 163

Small Business Mavericks

MAY 6, 2011

This is important news for a number of reasons: First and foremost, a slow loading website or landing page can affect your conversion rate. If this concerns you, then you should measure your page load speed and determine whether or not it is affecting your conversion rate. You can follow any responses to this entry through the RSS 2.0

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Small Business Case Study Press Release Adwords 150

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? Regardless, thanks for visiting! pts Settings.

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Waxing UnLyrical

FEBRUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Wanna Subscribe?

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Small Business Mavericks

MAY 10, 2011

There is a robust conversation going on below the announcement regarding this policy change. Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. About.Me: A Good Starting Place On The Web?

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Small Business Twitter Case Study Press Release 156

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

JANUARY 4, 2011

As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. says: January 4, 2011 at 10:01 am [.]

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

NOVEMBER 15, 2010

Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. She lives in Takoma Park, Md., with her husband and two young sons. Regardless, thanks for visiting!

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News Google SEO Postrank 274

Waxing UnLyrical

DECEMBER 28, 2010

In 2011, let’s make our stories terrific. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. Looking forward to seeing where you take SGJ in 2011. pts Settings.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

JANUARY 14, 2011

But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. That’s what the WWSGD plugin does. A very smart use of cookies. Sexy Bookmarks.

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WordPress Class Flickr Postrank 234

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. pts Settings.

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Postrank Class Tourism WordPress 151

Waxing UnLyrical

DECEMBER 31, 2010

In 2011, I wish you health, happiness and wonderful, wonderful people. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Here is to an even more amazing 2011!!!! I can only imagine what we can do in 2011. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Class Postrank Tourism WordPress 156

Waxing UnLyrical

SEPTEMBER 21, 2010

We continued our conversation on social media and ROI. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Many new people joined (yay!), Regardless, thanks for visiting!

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Postrank ROI Class Tourism 150

Waxing UnLyrical

NOVEMBER 17, 2010

Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on. It’s the Google generation’s way of thinking. pts Settings.

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

FEBRUARY 1, 2011

And especially since the chat brings together folks at all levels of experience, we thought it would be good to focus the conversation around outcomes with these questions. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. says: February 2, 2011 at 10:50 am [.]

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Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

DECEMBER 11, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Shall We Tweet?

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Postrank Tourism Blogroll WordPress 145

Waxing UnLyrical

NOVEMBER 6, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Shall We Tweet?

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Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. Social 2011. Innovation through data and conversation. It's never been easier to hear what your consumers are saying about you behind your back.

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Radian6 Findability RSS Sentiment 102

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. 12-1 pm ET; use #measurePR to join/participate in the conversation. It is difficult and expensive to attribute financial value to these areas. pts Settings.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

NOVEMBER 27, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Shall We Tweet?

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Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

SEPTEMBER 25, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments.

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Kikolani

JULY 8, 2011

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. 12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! Free WordPress themes – the 2011 edition of the best free WordPress themes.

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Mashup Resources RSS SEO 142

Waxing UnLyrical

OCTOBER 28, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

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Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Three weeks into 2011, how am I doing? So far, so good.

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Exercises Postrank Tourism Blogroll 100

Waxing UnLyrical

JANUARY 18, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

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Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

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Class Postrank Tourism Survey 144

Kikolani

DECEMBER 23, 2011

Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Happy Holidays. From the Forever Friends holiday wallpaper collection.

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Mashup Resources Remix Handbook 119

Techipedia: Tamar Weinberg

MARCH 27, 2012

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Add a personalized caption to acknowledge the conversation you had – like “Thanks to Maria and Tomoko from USC for stopping by on Tuesday. But it’s rare to see such fan love on Facebook and Twitter. Why is that? So thank them.

Social Media 186

Social Media Real Estate Survey Eventful 186

Waxing UnLyrical

OCTOBER 23, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

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Creative Commons Postrank Tourism Flickr 162

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

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RSS Social Media Engagement Retail 126

Waxing UnLyrical

OCTOBER 20, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

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Waxing UnLyrical

SEPTEMBER 7, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter as Conversation Forum. But now, the Twitter you know (and presumably, love) is morphing again.

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Twitter Nielsen Forums Digg 167

Waxing UnLyrical

OCTOBER 9, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Shall We Tweet?

Postrank 134

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Waxing UnLyrical

SEPTEMBER 3, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Shall We Tweet?

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Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Shall We Tweet?

Paper.li 114

Paper.li Postrank Tourism Blogroll 114