Waxing UnLyrical

JANUARY 4, 2011

“User engagement&# is the buzzword just seeping its way through every CEO’s checklist. says: January 4, 2011 at 10:01 am [.] Media Point » How Pink Panties Heralded India's Social Media Movement | Waxing … says: January 4, 2011 at 12:27 pm [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 195

Social Media Postrank Flickr Class 195

Akamai Marketing

MARCH 24, 2011

Congratulations, you have just started the second most important tenant of social media: engaging. The idea holds water, or soda or a Belvedere vodka if your like me. Imagine rather than restrain. 5) Now, spend 30 additional seconds a day thanking people for commenting on your tweets, or passing them on.

Social Media 149

Social Media Klout Policies Small Business 149

Waxing UnLyrical

DECEMBER 28, 2010

In 2011, let’s make our stories terrific. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. Looking forward to seeing where you take SGJ in 2011. Storytelling is the magic ingredient that gets people engaged. I mean, look at me. So, come on, then.

Class 237

Class Creative Commons Postrank Flickr 237

Akamai Marketing

APRIL 30, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

JUNE 28, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Mobile 124

Mobile Klout Policies Tourism 124

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Read All About It!

ROI 169

ROI Postrank Tourism Blogroll 169

Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 100

Eventful Tourism Klout Travel 100

Waxing UnLyrical

OCTOBER 22, 2010

Each of them provided feedback on the launch plan, and ideas on how best to increase engagement. ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.]

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 3, 2010

Why: One of the reasons we take on speaking engagements, often unpaid, is to populate a business development pipeline. Why: It reinforces some of the most important things to keep in mind for successful presentations. How to give a killer sales presentation , from BNET. This could help you turn your presentations into sales and new business.

Postrank 169

Postrank Tourism Flickr Blogroll 169

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. 5 Ways To Spice Up Your WordPress Blog | Waxing UnLyrical says: January 14, 2011 at 6:03 am [.] Weekly Roundup: The Long Of It | Waxing UnLyrical says: January 23, 2011 at 6:01 am [.] D’oh, you say. a right or wrong answer to this question.

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Waxing UnLyrical

JANUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali And So I Dance Again January 8th, 2011 Tweet Yesterday, I pulled out my dancing shoes (jazz) and went off for a Broadway jazz class… after decades. “What? Thanks, Gee. Kinda like life, eh?

Class 198

Class Comments Postrank Twitter 198

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 11, 2009

By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane. Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” Read All About It! Liked what you saw? These fine folk did: Jan.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

OCTOBER 19, 2010

If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Relevant content is, and will continue to be, key to reaching searchers. Pre- and post-Google Instant, this is key. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

OCTOBER 6, 2010

Not only was the audience engaged, but they really began to grasp what I was telling ‘em. The one general note of caution I would add is to make sure that the engagement tool youre using doesnt overwhelm the message. Music is a great way to help the social networking medicine go down. And it paid off. Read All About It!

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Class Postrank Comments Tourism 182

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. What Horrible Things Did Time Magazine Do in 1964?

Press Release 126

Press Release Digg News SEO 126

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. Do you really need another reason? I’ll give it to you: palooza! How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Read All About It! Liked what you saw? Glad thats over with.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! There are some obvious and not-so-obvious ways to do this.

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. Saying “start, engage, build&# etc. ’ but ‘why?’

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Show me that you can be witty, informative or interesting concisely, and you’ll have taken a big step towards impressing me. That got a big “check&# from me. Read All About It!

Class 227

Class How To Applications Course 227

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

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Class How To Health Care Comments 207

Waxing UnLyrical

DECEMBER 21, 2010

And the fact that Chris, Eric and Dave all stay so engaged with it - thats really wonderful. People will definitely visit your blog if you are engaged on Amplify. who might then take an interest in my "own" platform and start engaging there. Funny, Im finding Im engaging more on Facebook lately, too. Full circle.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 4, 2010

Hopefully the organization will learn from this and have a more effective campaign for World Aids Day in 2011. There are few celebs actually looking to engage in a dialog with their audience. « Media Bullseye – A New Media and Communications Magazine says: January 5, 2011 at 11:12 am [.] It is a fabulous cause.

Class 233

Class Campaign Klout Influencer 233

Social Media Strategery

JANUARY 21, 2010

GovFresh was created last year by Luke Fretwell with the goal of inspiring government-citizen collaboration and build a more engaged democracy and is a great source for all things Gov 2.0. For citizens, I hope it makes them want to engage in a more creative, collaborative way with their government. at the local level to your Gov 2.0

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Waxing UnLyrical

NOVEMBER 10, 2010

On the flip side, when I attend a networking event, Im pretty open about why Im there: to meet, engage and hopefully make good contacts. Mark as read Approve comment Shonali, I do like meeting people too and can also spot the sales pitches. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Liked what you saw?

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. Engagement" is overrated. More importantly, it’s about how you’re interacting on them. Or other blogs? ROI rears its head. but "why?".

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Class Comments Eventful Conversation 211

The Way of the Web

AUGUST 9, 2010

In Demand’s case, it currently has deals with Google which are set to end in 2011. Whereas people writing solely for search aren’t building that same level of engagement – they’re writing whatever they’re assigned, and that’s not going to translate to the social web effectively.

Content 28

Content Adwords Adsense Advertising 28

Akamai Marketing

MARCH 29, 2011

Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information. taracoomans Posted March 29, 2011 at 11:48 PM Dig in, Dania! Or someone said you should so your considering it. What have you learned from blogging? I’ve taken notes and almost ready.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. Kalin Dudley Posted March 18, 2011 at 7:10 PM Interesting, I will take a look and see if my issue was similar. That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011.

comScore 156

comScore Review Klout Marketing 156

Waxing UnLyrical

SEPTEMBER 27, 2010

Id like to see them engage with "Roger" a bit more, like they did in the past. It is, at the end of the day, pretty easy for those of us who are looking in from the outside to say they should do "this" or "that," though I agree with you that I think heightened engagement from "real" AT&T with "Roger" would be quite remarkable.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. And the engagement numbers which their business model depend on are weak. Say Cheese, You’re An Ad!

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

DECEMBER 9, 2010

We read about viral videos from Steve Garfield’s how-to guide, Get Seen , and knew these had to be engaging, compelling, relevant to the audience, and of course, have good quality. in Communication program. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Liked what you saw? Why not book me for a speaking gig ?

Video 218

Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 24, 2010

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). James and I first met a few months ago through mutual friends. – and 14.9% Read All About It!

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Kikolani

SEPTEMBER 25, 2012

What worked in 2011 may or may not be as effective in 2012. These include the SMB Contest (top prize of $4,000) and Blog Engage Contests. These are typically bad news unless you’re talking about a blogroll link with a highly relevant blog. As each year passes, blog marketing techniques evolve.

Questions 167

Questions Adsense Marketing SEO 167