Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011.

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comScore Review Klout Marketing 156

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

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Review Company Klout Policies 142

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics.

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Postrank Analytics Tools Klout 134

Akamai Marketing

APRIL 30, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 116

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Waxing UnLyrical

JANUARY 4, 2011

With the number of dialects numbering over a thousand, these invite customized content delivery. says: January 4, 2011 at 10:01 am [.] Media Point » How Pink Panties Heralded India's Social Media Movement | Waxing … says: January 4, 2011 at 12:27 pm [.] India is the cradle of regional languages.

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Social Media Postrank Flickr Class 195

Akamai Marketing

MARCH 24, 2011

The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

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Social Media Klout Policies Small Business 149

Waxing UnLyrical

NOVEMBER 3, 2010

We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. While Olivier is way more established than I am (no, dude, I am not calling you old), I know we have at least two things in common: 1. being my Chief Operating Officer and 2. We both like smart measurement. “Which happens.&# Read All About It!

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Postrank ROI Tourism Blogroll 255

Akamai Marketing

JUNE 28, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Mobile 124

Mobile Klout Policies Tourism 124

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

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Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

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Class Postrank Tourism Survey 144

Waxing UnLyrical

NOVEMBER 15, 2010

Write original, timely, relevant content , says Google (heard this one before ?). Make sure a release is at least 125 words , according to Business Wire , which submits hundreds of thousands of releases to Google News each year. These steps are quite easy, really. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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News Google SEO Postrank 274

Akamai Marketing

MARCH 9, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Eventful 100

Eventful Tourism Klout Travel 100

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. A Little Birdy Told Me…Week of 1/17/11 « PR in Pink says: January 21, 2011 at 9:59 am [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Social Media Class Postrank Tourism 151

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking.

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Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Paper.li Postrank Tourism Blogroll 114

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Determine who you’ll be talking to in social media; current customers, potential customers, people who don’t know you? Be prepared to test the market, and don’t be afraid to fail.

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Social Media Klout Policies Consultant 138

Waxing UnLyrical

OCTOBER 19, 2010

Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Its one of those things that despite whatever changes are going on with the Web, making sure good content is out there is key.

Google 254

Google Class Creative Commons Yahoo 254

Akamai Marketing

FEBRUARY 11, 2009

Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Klout 100

Klout Eventful Policies Hosting 100

Waxing UnLyrical

OCTOBER 22, 2010

Priya took us through the strategy and tactics of the campaign, which relied heavily on these “influentials&# to generate online visibility for the campaign, and by providing interactive content online for people to “play with.&# 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.]

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Seems simple enough, right? Sometimes, you need to make a stand.

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Class Policies Flickr Comments 215

Waxing UnLyrical

SEPTEMBER 2, 2010

Twitter Chats simply flood a twitter stream with immense amounts of context free content and conversation. The chats that are successful (and we all have our own definitions of success) are the ones which regularly attract participants and during which relevant and good content is shared, and those are the hashtags that tend to live on.

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Twitter Hashtag Class Flickr 206

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. UPDATE: For those interested in more actual information, NYTco.

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Press Release Digg News SEO 126

Waxing UnLyrical

NOVEMBER 30, 2010

They are essential content creators, readers and avenues to connect others to the site. So when the idea of a blog first entered my head, I shared it with all of them. It was a great way to get feedback and find champions for the project. You can’t start a blog like ours unless the community wants it. Read All About It! Liked what you saw?

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. For example: Obvious: Share their content. Yes, really!

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List Class How To Comments 161

Waxing UnLyrical

NOVEMBER 28, 2010

Mark as read Approve comment My pleasure, Paul, though I should thank you for the amazing content you produce. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

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Class Postrank SEO Flickr 105

Waxing UnLyrical

NOVEMBER 24, 2010

The results included 44,461 engagements throughout the target community – with “engagements&# referring to the number of times a piece of content had been engaged with online, such as views for a blog post, retweets, video views, numbers participating and viewing a forum thread, etc. – and 14.9% Read All About It!

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. When you delete IP content, it is deleted in a manner similar to emptying the recycle bin on a computer.

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The Way of the Web

AUGUST 9, 2010

There was some surprise that content farming doesn’t currently make Demand Media profitable – last year it turned over $198 million in revenue, but still managed to lose $22 million. What content farms rely on: There are two things that content farms rely on for content creation – Search and Advertising.

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Content Adwords Adsense Advertising 28

Waxing UnLyrical

NOVEMBER 18, 2010

Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., stories, blog posts, etc.). Read All About It!

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 4, 2010

This should contain all the content, links, and/or images you want. Select all the content, and hit “copy.&# Look for the current content of your 404 page. Paste your new content in exactly that place. Your shiny new content should be winking right back at you. Write a new post. Reminder: do not publish this!

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Waxing UnLyrical

NOVEMBER 23, 2010

2) There is a big difference between paying for posts and paying to set up an arrangement with bloggers where they agree to provide consistent, objective content. With so many bloggers not making any money for their content, can I blame them for taking money for their posts when possible? Call it an integration if you will.

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Waxing UnLyrical

OCTOBER 14, 2010

Teach your readers to take ownership of content. Copyblogger used this book as a guide to making boring content sexy. He speculates that Gap’s new logo was not created by designers, but by “a suite full of suits&# who only focus on operations, technicalities, and pushing content. Read All About It!

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Class Flickr WordPress Template 178

Waxing UnLyrical

SEPTEMBER 14, 2010

While I come from one of the industry leaders in the distribution of content, the idea of what content we are distributing has been in a constant flux over the last 10 years. Redefining The News And Public Relations In 2011 | Waxing UnLyrical says: December 15, 2010 at 5:02 am [.] It’s one of the problems with PR. [.]

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Press Release Class Industry Comments 266

Waxing UnLyrical

DECEMBER 16, 2010

Ive been swamped with work stuff and am currently under the weather but I hope that within the next couple weeks/over the holidays Ill have curated enough content to revive my blog from the dead, and this impending post will be one of them. :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

Pitches, content creation, op-eds, etc. Because Im a business owner and a PR chick, I get a lot of value from your content. I think NOT forcing myself into too rigid a schedule allows more creative freedom, maybe write fewer but more interesting content. They both want good stories that will resonate with their audiences.

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