Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign. It’s in our DNA.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Most obvious of these is Google Analytics.

Postrank 134

Postrank Analytics Tools Klout 134

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. GupShup, however, is already giving Facebook a run for its money in one of the most populous (and talkative) countries in the world. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently.

Klout 105

Klout Postrank Tourism Blogroll 105

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. . “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. link] JasonPeck Hmm- privacy concerns here.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Webbiquity SMM

MAY 3, 2011

Director of Sales for @ klout. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Amber Buhl. Ellen McGirt. Elise Segar.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. I love the Twitter culture and community, and I spend quite a bit of time using Twitter.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 17, 2012

To illustrate this point, let’s take a look back at another post Jay wrote, this one back in 2010. An agency must be well-versed not only in the company’s brand but also in how that company’s customer base wants to receive communications. her family-owned full-service marketing firm. Where are they? What do they respond to?

Klout 116

Klout Reputation Proposal Consultant 116

Techipedia: Tamar Weinberg

AUGUST 2, 2011

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Pretty nifty.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. Why should brands bother with Twitter? How you can use it most effectively?

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Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. You might gain information, competitive intelligence, insight, a new supplier or partner, publicity, brand awareness, an idea, customer insights, and yes, even a potential customer.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Adoption soared. 85% of Inc. by Served Fresh Media.

Social Media 198

Social Media Tools Tips ROI 198

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. I suspect that much of this is due to the hoopla earlier in 2010 about privacy concerns.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Another tool I found, which I like using is the Facebook Insights that shows when you get unsubscribes as well. Enter Qwitter. Why is this important?

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Tools Klout Policies Tourism 160

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Tracking sentiment around a brand and its competitors might be important for a product manager. pts Settings.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Personal) Branding. Building a Brand/Brand Evangelism.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

AUGUST 26, 2010

Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. or engaged in brand reputation management, often on a weekly basis. Want to see every person that’s tweeted about you or send a Facebook message about you in the last 2 days?

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 22, 2012

Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go. Jay: Yeah. It’s great. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go. Jay: Yeah. It’s great. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

SocialFish

NOVEMBER 2, 2010

Thoughts on Klout and Psychology (p.s. the REAL reason why brands screw up on social media (Gaping Void). How Facebook Decides What To Put In Your News Feed – These 10 Secrets Reveal All (Business Insider). The (Very) Unofficial Facebook Privacy Guide [DOWNLOAD] (MakeUseOf.com). The Art of Social. Peter Shankman).

Klout 157

Klout Analysis Journal Curation 157

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Cibolover transparency and authenticity is SOOO key.The question then is how do you be so transparent & authentic w/ a brand. It doesn’t get any more authentic of an experience than that.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Hootsuite

MARCH 31, 2020

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. Learn more: How the Facebook Algorithm Works. Learn more : The Beginner’s Guide to Facebook Analytics.

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

JUNE 6, 2011

As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook. He’s brand manager of the Mobile Insider Summit and a frequent speaker nationally on mobile and mobile marketing.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Kikolani

SEPTEMBER 17, 2013

So how then does a blogger successfully promote a brand new blog post? — Darren Rowse (@problogger) November 6, 2010. Andrea Vahl is the co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. The content then gets published to my Twitter account as well as Facebook page.

Tips 168

Tips Influencer Blogger LinkedIn 168