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Using Hashtags On Instagram

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Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?

Top Benefits of Using Social Media for Business

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“Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” ” Does this sound familiar?

How Often And What To Post on Social Media

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This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?”.

Instagram Introduces New Business Profiles

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Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Updates

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Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Facebook. Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page.

Is Your Business Ready For Mobile Marketing?

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Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

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LinkedIn: Difference Between “Share an article, photo, or update” vs. “Write an article”

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Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business.

6 Lessons I learned from Seth Godin at SmartHustle Conference

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Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. What a day! Ramon will wake up any room at 8 am! He is such an energizing speaker, with a great sense of humor, knowledge and experience. It’s contagious.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Updates: July

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Many new updates were announced in the world of social media in July! Here’s a summary just for you to help make marketing for your business easier and more efficient! Facebook.

2018 strategy and plan?…nah…no time…

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Yes, it’s that wonderful (but quite stressful and very busy) time of the year again. It’s magical. There such a good holiday feeling in the air. Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018???

5 Social Media & Digital Marketing “Must Haves” for 2016

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With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first.

Social Media Updates January

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The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January.

Social Media Updates: March

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March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Here we go…. Facebook.

A World Gone Social

Learn how companies must adapt to survive.

Twitter Basics: How To Get Started On Twitter For Business

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What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests.

Social Media Updates: May

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All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! PLUS A HUGE TIP! After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media.

How to Use #Hashtags to Improve Your Social Media Marketing

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A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

Why Inbound Marketing Is So Important For Your Business

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Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. It’s inviting them into your way of thinking and business culture. This way of communication is a full access pass to your expertise, know how, and story.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Updates: July

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July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes.

Social Media Updates: September

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September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook.

5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II

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In Part I , I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business: Consumers Are Social. Being on Social Media is a Must. Consumers Are Visual. Incorporating Images & Videos are a Must. Consumers Are Mobile. Having a Responsive Website is a Must. Consumers Are Hard To Reach.

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Hello 2018!

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ezgif.com-gif-to-mp4-2. 2018 is here! Some thoughts from me… No one can deny 2017 was a challenging year. Trump’s first year in office, the massive natural disasters of hurricanes and wild fires, and the #metoo wave of brave women speaking out on sexual harassment and assault from men in high powered positions…to name just the top few. And I ask myself how I can really make a difference this year? I feel it starts at grass roots. Right here. It starts with me.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media Updates – February

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The month of love saw many new social media updates that I loved. Here are the latest social media updates and changes to help you optimize and make the most of your social media marketing efforts for your business. Facebook.

Improve Your Marketing With Hashtags

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Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business.

Happy Holidays | Happy New Year ????

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Wishing all my clients and my fab social media followers. a wonderful happy holiday season. De-stress. Relax. Enjoy time with family and friends. May 2017 be an incredible year of growth – personal and professional – for all of us. Be safe! The post Happy Holidays | Happy New Year

Why Social Media Is So Important for Your Business in 2014

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Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Reasons Why Your Social Media Marketing Efforts are not Working

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While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results.

A Mobile Website is Key for Business in 2015

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Mobile usage is at an all-time high ! In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information.

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Best Tips for Successful Social Media and Digital Marketing in 2014

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Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business.

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Google+ for Your Business

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As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Join Me at the Y in Bergen County!

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Come & join me for coffee and breakfast at this FREE power session on: “Social Media for Small & Medium Business Owners” . It’s happening at: WEN: Women’s Empowerment Network. YWCA, 112 Oak Street, Ridgewood, New Jersey, 07450. Wednesday October 29 at 8:30-10:00 a.m.

How to Measure Social Media Success for Your Small Business

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With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

Social Media News & Updates: September

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There are so many changes and updates in the social media world, its hard to keep track of them all if you are busy with the day to day running of your business!

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Interpreting Facebook Page Insights: Reach vs. Engagement

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Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.