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Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY THURSDAY with Yasmin

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Please join me every Thursday at 1 pm ET for these Marketing Consulting & Coaching Zoom Q&A call for women business owners.

Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY Friday

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With Yasmin & Elinor . Get your questions answered about how to transition your business online, especially now in our current COVID-19 landscape, how to be more savvy with marketing, how to reach and help more people or how to create content that will help you stand out.

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3-Part Formula for Social Media Success!

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You know social media changes so fast, any advice you hear today might very well be out of date by next. But I have learned that there is one simple formula for social media success that works no matter what. new platform comes along.

How Storytelling Can Help Your Sales in 2019

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There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be. So how do you stand out from your (global) competition?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

7 Content Distribution Ideas to Proliferate Your Brand’s Reach

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…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Distributing it so many more people see it, is the second most vital step.

Tips for Your Business from Social Media Day Conference

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What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee.

Facebook News Feed Changes. Stay Calm. Don’t Panic.

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#Facebook News Feed Changes. Stay Calm. Don't Panic.

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Top Benefits of Using Social Media for Business

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“Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” ” Does this sound familiar?

Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

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Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. The information, text, phone number or image is cut off and does not look professional. On desktop, it looks ok, but on mobile, not.

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Is Your Business Ready For Mobile Marketing?

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Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Introduces New Business Profiles

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Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. That’s why I recommend using Instagram and changing your personal profile to a business profile today to get more leverage for your business.

Business Growth in a Digital World Conference | Oct 30 | 8:30-5:30

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Join me at the Biggest Business. Conference in New Jersey . on Tuesday Oct. 30th, at the beautiful. Sheraton Hotel , Mahwah, NJ. To those of you in New Jersey, New York, Connecticut, Philadelphia: Do. Conference. M ake the time to work ON your business, and not IN it.

Video Marketing For Your Business

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This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content?

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6 Lessons I learned from Seth Godin at SmartHustle Conference

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Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. What a day! Ramon will wake up any room at 8 am! He is such an energizing speaker, with a great sense of humor, knowledge and experience. It’s contagious.

Social Media Updates

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Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Facebook. Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page. These changes include: Updated layout with a cleaner design.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Updates: July

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July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes. Google+ has started rolling out some changes and will continue doing so over the next few months. Great for those who use Google+ daily, and even for those who DON’T have a profile.

Social Media Updates: September

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September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Facebook Pages: Facebook Pages have become more mobile friendly to help businesses build bigger mobile audiences and better communicate with their customers. This update includes better call-to-action buttons, new sections in which to feature prominent information, and better page layout. Instagram.

7 Tips To Make Instagram’s Algorithm Work For You

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In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). Here are 7 tips to make the Instagram algorithm work in your favor! again, courtesy of my friends Hootsuite ). I have distilled it for you: 1. Post more often. If you think you (or your team) have the capacity to increase quality and quantity, go for it! Post video. People watch videos. Period. Video consumption on Instagram increased 80% year over year from 2018). Instagram likes videos!

How the Instagram Algorithm Works

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I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How the Instagram Algorithm Works in 2019

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I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand. Here’s the thing to remember: Instagram’s primary goal is to maximize the time users spend on the platform: the longer users linger, the more ads they see: accounts that help Instagram achieve this are rewarded.

Improve Your Marketing With Hashtags

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Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between.

5 Reasons Why Your Social Media Marketing Efforts are not Working

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While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. In my experience with my clients, I see that these business owners often make one or more of the following mistakes in their marketing efforts: 1. Aiming at the Wrong Audience.

How Storytelling Can Help Your Sales

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be. So how do you stand out from your (global) competition?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

2018 strategy and plan?…nah…no time…

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Yes, it’s that wonderful (but quite stressful and very busy) time of the year again. It’s magical. There such a good holiday feeling in the air. Who has got the time to think about – let alone put together – a strategy and marketing plan for 2018???

What Social Media Means For Your Business in 2014/2015

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SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that social networking is now the top Internet activity and people spend more time here daily than any other major Internet activity, including email? Check this out: And this is certainly going to increase as smartphones and tables are becoming more widely used.

How to Measure Social Media Success for Your Small Business

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With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

Best Tips for Successful Social Media and Digital Marketing in 2014

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Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

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Social Media for Your Business: Quality Over Quantity

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We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Relax. Take a deep breath. You don’t want to just get more followers; you want to get the RIGHT KIND of followers. This is KEY.

3 Content Marketing Tips

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Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. The Need for a Documented Content Strategy. Why is this important?

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3 Content Marketing Tips for 2019 ?

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Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. The Need for a Documented Content Strategy. Why is this important?

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3 Super Quick Twitter Tips for Your Business

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Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! USING THE PERIOD BEFORE @ SIGN. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet. It won’t be seen by ALL of my followers. It won’t appear in their feed, unless they follow Mari Smith too: Why?

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Which Social Media Channels Should I Use For My Business?

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That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Sorry it’s a little long, but I hope this will help you… A few tips: Tip #1: Look into each social media channel and determine which will work best for your business.

3 Super Quick Facebook Tips to Increase Fans

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Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . When people visit your personal page, they land on your Timeline, which looks like this: Make sure you have a link to your Facebook Business Page so people can Like your Page. It should look like this: To do this, follow these steps: Go to your personal profile. On your timeline cover image, click on “Update Info”.

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Interpreting Facebook Page Insights: Reach vs. Engagement

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Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. However, it’s also one of the most fluid platforms making it hard for businesses, large and small alike, to keep up with the latest updates on the platform and interpreting the ever-evolving Insights.

Join Me at the Y in Bergen County!

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Come & join me for coffee and breakfast at this FREE power session on: “Social Media for Small & Medium Business Owners” . It’s happening at: WEN: Women’s Empowerment Network. YWCA, 112 Oak Street, Ridgewood, New Jersey, 07450. Wednesday October 29 at 8:30-10:00 a.m. Click Here to Register. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.

Social Media Updates: July

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Many new updates were announced in the world of social media in July! Here’s a summary just for you to help make marketing for your business easier and more efficient! Facebook. Changes to News Feed Ranking: Facebook announced another change to the algorithm that determines what people see in the news feed. Remember: the news feed algorithm regulates whether your fans see the content you post on your business page.

Social Media Updates January

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The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook. Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts?

Facebook Update: New Layout for Business Pages

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Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important. The update started rolling out last week and will gradually get to all Pages.