Trending Articles

Must have digital skills for PR pros

Sherrilynne Starkie

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Photo by Carlos Muza on Unsplash.

Social Buzz Awards: Understanding the Super Stars of the Social Media Industry

Audiense

On Wednesday night (29th November 2017) Audiense sponsored the Social Buzz Awards and we had a great night, despite several sore heads in the morning. The Social Buzz awards by The Drum, for (yes, you guessed it) best use of social. Take a look at all the categories, nominees and winners, here.

Trending Sources

Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

I’m bringing back the weekly top five that was such a popular feature on this blog many years ago. Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. REPORT.

[WEBINAR] How to build a culture of innovation 12/5

SocialFish

Don’t miss this upcoming webinar , featuring me and Dan Stark from Nimble User/Community Brands, to be held on Tuesday, December 5, at 1:00pm eastern time.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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[Cool Infographic Friday] Influencer Marketing on Instagram

SocialFish

I like this one because it’s a good reminder that the most effective influencers, for Instagram in this case, are the “micro influencers” -the “advocates” – people with smaller audiences but deeper relationships. Via X-Cart.

Facebook Headache #6? We have a cure.

Janet Fouts

Have you been having issues editing link previews, titles or descriptions when you create a link post on Facebook? Or maybe you chose not to add Open Graph tags to your website because you didn’t want to deal with managing that extra code and update the markup all the time? I feel you.

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It started with good intentions…

Koka Sexton

It was Friday night and I was bored. I was updating some stuff on socialsellingmasters.com and I had an idea. The post It started with good intentions… appeared first on Koka Sexton.

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5 Ideas to Create Holiday PR Buzz

Meltwater

As we get deeper into the holidays, we in public relations may be in the… Read More.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Using Social Data to revolutionise Human Resources

Audiense

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept.

3 Benefits of Facebook Analytics

Jon Loomer

There’s one thing you can always count on with Facebook: new features. Well, make that two things: new features PLUS an occasional sense of dread and insecurity in how to successfully use and implement them.

10 Helpful Social Media Writing Tips For Businesses

agora pulse

Your social media strategy may include brand awareness, lead generation or customer retention and these factors are all achieved through one thing. Excellent social media writing skills.

Infographic: Black Friday’s Retail and Brand Competition

Meltwater

The 2017 holiday season is in full swing and while we’re still in the midst… Read More.

A World Gone Social

Learn how companies must adapt to survive.

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top five: Messaging gets a lot more engaging. Listly by Sherrilynne Starkie. News from Google, SnapChat, Facebook and Instagram. New tools, features and functions in major social media platforms. Ok Google. Find me a plumber! Dec 03, 2017.

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Become a LinkedIn Influencer, Thought Leader, and Trusted Industry Voice

Devumi

Thought leaders are highly respected within their industries and wield a large amount of influence. Establishing yourself as one on LinkedIn will give your career a big boost.

Free Tools for Startups to Boost Social Media Presence

Webbiquity SMM

Guest post by Nick Rojas. While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses.

10 Free Tools to Help You Understand Your Social Media Audience

Buffer Social

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How To Start A Blog: The Ultimate Free Guide

The Social Media Hat

If you’ve been thinking about starting a blog, this is the place to start. How to determine your audience and focus, get your blog running, build an audience and make money

Are You Ready for Proactive PR?

Meltwater

PR is evolving, along with the rest of marketing. Gone are the days when public relations… Read More.

Social Selling and Connecting with the Digital Buyer

Social Selling Masters

Today’s modern buyers are sophisticated and self-educating. In the digital era in order for sales to be effective, they must be active in the online communities where their customers are spending time.

Customer acquisition through social: what’s your headroom for success?

Audiense

Analysing your social community doesn’t just produce interesting metrics. It reveals an instant, ready-made list of potential target customers, and provides insights about how to engage them. The question is what are you trying to do with social media?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. Andrew Foxwell documented a few of the benefits recently. But, how do you get the most out of it?

Three Social Media Trends That We’re Thankful For

Ignite Social Media

Social media moves fast! Just as you have wrapped your head around the latest platform features or developed a great new marketing tactic, the rules have changed.

11 Social Media Trends to Watch Out For in 2018

Meltwater

Can you believe 2017 is almost over and 2018 will be here before we know… Read More.

Vertical Video: 5 Powerful Ways to Flip Social Video on its Head

Socially Sorted

Are you making vertical video as part of your social video creation for business? If not then it’s time to flip video on its head (or at least turn your phone sideways a little). Vertical Video is here to stay and in this post we discuss why it’s popular and why you. // Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 5 Biggest Holiday Marketing Mistakes To Avoid

agora pulse

It’s no secret that this is a big time of year for almost every business out there. Everyone is getting ready to wrap up for the year, but businesses are also ramping up their marketing. In the midst of holiday madness, businesses can often make costly errors in their seasonal promotions.

Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of.

How Long Before You Start Making Good Money Blogging?

The Social Media Hat

The answer may not be simple, but with the right guidance, you will get a reasonable timeframe for how long it will take to make money once you start your blog

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5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.