December, 2016

Remove marketing-communities
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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Starting with January, we’re going to take you through the year to see what popular social media topics were on marketers minds. 5 Ways to Win in Social Media Marketing for Seasonal Products , by Leeann Dickerson.

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Instagram Hashtag Mistakes You Want to Avoid

agora pulse

Hashtags are an essential part of marketing on Instagram, so you want to make sure that this is something you get right. Ignoring a Local or Community Hashtag. Since many users like to see what their community is up to, attaching a #Seattle or a #WeLoveNY to your post can connect you with new local traffic.

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A Basset Kind of Holiday

Waxing UnLyrical

If you’re into influencer marketing and want to brush up during the holidays, check out the Academy of Influencer Marketing I created for and with Traackr. Right now, you can ALSO take the second course, which is on the confluence of content + influencer marketing , completely free using the code WINTERSHONALI.

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3 Tips for Chatbot Success in Social Media

Ignite Social Media

When I first heard about brands using Chatbots in marketing, specifically on their social media channels, I was skeptical. Maybe it’s because as a Community Manager- where my entire job is to build communities and facilitate authentic conversations- I was worried about a lack of personal touch becoming the norm.

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Happy Holidays

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Some of it professionally, some of it personally, some of it for my community. digital marketing. digital marketing agency. digital marketing blog. marketing blog. I'm talking to myself here (maybe to you as well). There were plenty of things that I didn't get done this past year. business blog. digital channel.

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). She is currently a columnist for Inc.,

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What Social Media Marketers Want for the Holidays

Ignite Social Media

In the words of one of our fellow community managers, Kaity, it “would be the bee’s knees.” That one measurement every marketer strives to use as a way of proving their program or campaign was successful. Here are just a few of our top wishes for the holidays. The Ability to Schedule Content on Instagram. Tell us in the comments below!