Social Media Strategery

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

Public Relations Social Media challenge.gov coke content content calendar content marketing Facebook government marketing mercedes panera pepsi porsche social media Twitter zappos A brand’s customers represent some of their best resources, yet most brands leave them on the bench.

Rest in Peace, Social Media Ninjas

Social Media Strategery

tools internally, and you’re managing your organization’s Twitter and Facebook pages. Instead of talking about how you have thousands of Twitter followers or Facebook fans, talk about what those fans have helped you accomplish. Photo courtesy of Flickr user Seth W.

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You Become What You Measure

Social Media Strategery

We’ve already stopped using Twitter to actually talk with people. As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Social Media community conversation Facebook hbr pinterest social media spam TwitterSomehow I don’t think these are the conversations consumers are looking for from brands.

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Will he share it with his 100K Twitter followers and Facebook fans? This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. .

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. This article originally appeared on PRDaily and also on Entrepreneur.com. For a long time, there was a perception that social media marketing was free, or at least very inexpensive.

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Do You Have a Social Media Superman Complex?

Social Media Strategery

For a while, the responsibilities of this role consisted primarily of explaining what the Twitters were and why people cared about what you ate for lunch. Are you trying to hard to be a social media Superman?

Social Media Lessons from a Two-Year Old

Social Media Strategery

Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it.

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

And yes, you may crack the same jokes as the ones you see brands make that then blow up on Twitter. Oreo’s “blackout” tweet. Arby’s tweet about Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet.

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

I'm substantially less active on Twitter than I used to be. And there are all too many social media experts, ninjas, and gurus ready to help them get on Twitter, start a Facebook page, and check in on Foursquare. Start a Twitter account! When did I become the guy who gets tired of social media? I haven't blogged here in more than a month.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

And, even more unfortunately, just as marketers and social media gurus have propped up their own Twitter follower, Facebook likes, and Klout scores at the expense of the community as a whole , we will see similar situations behind the firewall as well.

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Set Your New Social Media Manager Up For Success

Social Media Strategery

An easy way to start this new relationship off on the wrong foot is by forcing your new hire to complete request forms to access to Facebook, YouTube, and Twitter. You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you?

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

Get on Twitter and share your thoughts on the latest PR crisis. Be prepared to do more than some simple secondary research and instead look to see who from that company is on Twitter and start following them. Answer a question they asked on Twitter.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs.

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

Social Media career digiday Facebook prdaily social media Twitter This article originally appeared in PR Daily.

Consider the Roles Your Content is Playing Before Determining Its Success

Social Media Strategery

Social Media content content marketing Facebook measurement pr social media Twitter Image Credit: Matt Becker. “Can’t see the forest for the trees” –> An expression used of someone who is too involved in the details of a problem to look at the situation as a whole.

Are You a Corporate Rebel?

Social Media Strategery

So when they reached out to me on Twitter to share my story being a corporate rebel, I jumped at the chance. One of my new favorite sites is www.rebelsatwork.com/.

Recovering from a Social Media Mistake

Social Media Strategery

You can write blog posts, engage with professionals on LinkedIn, participate in industry Twitter chats. Everyone has posted something they wish they hadn't. Don't worry so much about the past and get back up on the horse. That's what will define you, not one post.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

" Or Facebook…or Twitter – you name it. As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll

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This Guy Moves to Pittsburgh and You Won’t Believe What Happens Next

Social Media Strategery

If you follow me on LinkedIn or Facebook or Twitter , you already know that I recently decided to become the Director of PR at Brunner in my hometown of Pittsburgh, PA. My daughter Annabelle had a Twitter account and was featured on FedNewsRadio before she was even born. If you’re reading this and you’re one of my new colleagues at Brunner, drop me a line, follow me on Twitter, connect with me on LinkedIn , or stop by my desk and let me know a little about you too!

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

Instead, I wanted to help them understand that even though they may learn what Twitter is, how to use it, and some case studies, there’s nothing like doing it in the real world. Twitter just turned five years old.

Why I Hate the Word “Pitching”

Social Media Strategery

Know if my contact prefers to be contacted via Twitter, email, Facebook, phone, or carrier pigeon. I've grown increasingly frustrated when I hear my PR colleagues tell me they're going to "pitch the media."

The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

What are you going to do when people start attacking you on your blog, Facebook, and Twitter because they have an issue not with you personally, but with your company? People ask me how all the time, “what’s the best way to use social media successfully?&#

Justifying the Time You Spend on Social Media

Social Media Strategery

"Ummm, so I didn't see the ROI of that last joke - try again with something a little more effective and maybe then I'll pay attention" The other day someone asked me, “how do you justify the time you spend on Facebook and Twitter – don’t you have real work to do?&#

Time for a Change

Social Media Strategery

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. For the government.

The “New Media Director” Position is Just a Means to an End

Social Media Strategery

We've got a long way to go. In 2010, the position of “ New Media Director &# within the government has become almost commonplace.

The Social Media Resolutions I Want You to Make

Social Media Strategery

Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&# Two years ago, I even did one of these posts myself. I will finally come to the realization that for all the hype I help spread about Twitter, it’s still only used by less than 10% of the U.S.

Insulate Open Government Efforts From Budget Cuts

Social Media Strategery

“Half of our web traffic results from click-throughs on our Twitter posts!&#. Instead of bragging about having the best blog, open dataset, Facebook page, or Twitter account, try pointing to the impact you’ve had on other people’s ability to do their job.

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&# The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively. “That’s easy – even I could do that!&#. Really? Could you?

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" Photo courtesy of Flickr user SeRVe Photography. "Let's "Let's bring PR in so they'll get us some media coverage for the new launch!" " "Let's make sure we have PR look this over to make us sound better."

Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

I can access Pandora, Facebook, Twitter, and a whole host of other sites from a dozen different devices while on the subway, in my house, in a rain forest, or in my office. Stop worrying about hitting the big drive and concentrate on the fundamentals.

How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

Take a look at their Twitter feeds – they talk about partying, drinking, farts, pranks, and the women they go out with. " They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends. They're good at using Twitter because they're not interested in using it for PR or marketing or branding – they're using it simply because they enjoy interacting with their fans.

Competing on the Field But Cooperating in the Office

Social Media Strategery

It’s not difficult to find examples of sports teams using social media.

More Than Words: How to Really Redefine the Term “Public Relations”

Social Media Strategery

Their current definition of PR – “ public relations helps an organization and its publics adapt mutually to each other ” was last updated in 1982, before Twitter, before Facebook, hell, even before you had a computer at your desk.

Six Villains of Gov 2.0 | Social Media Strategery

Social Media Strategery

He will probably talk about how to increase your Twitter followers , guarantee that he can create “viral videos,&# and tell you how easy social media is. Contact the author [link] david_tallan (David Tallan) Twitter Comment RT @sradick: Six Villains of Gov 2.0,

Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

We have a chat on Twitter planned for next Wednesday at noon on this topic. We have a chat on Twitter planned for next Wednesday at noon on this topic. link] libel (Marga van Rijssel) Twitter Comment Enterprise 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0

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The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Join GovLoop if you haven't already Join Twitter (watch Twitter in Plain English ). List Mashable’s Who’s who in social media list GovTwit is an exhaustive list of every Government 2.0-related person/org on Twitter UPDATE (thanks VideoMinutes!):

Addressing the Digital Divide WITHIN Your Organization

Social Media Strategery

While using Twitter may seem almost passe to me and the other social media “evangelists&# out there, it’s important to remember that the not only does the vast majority of America not use Twitter – the vast majority of your colleagues don’t either. The site is called Twitter and it’s an Internet site where people can share 140 character messages, links, status updates, and locations with other people”.

Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

Contact the author [link] lovisatalk (lovisa) Twitter Comment good reminder of what kinds of ppl make great community managers. Twitter Comment Als muziek in m’n oren! – Posted using Chat Catcher [link] topbrokeroc (Bob Watson) Twitter Comment Excellent post.

Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

For these internet users, government websites/Twitter accounts/Facebook fan pages/blogs/podcasts have become critical supplements – not replacements – for more traditional forms of communication. Home About Me Speaking Legal-ese My Team Gov 2.0