Jon Loomer

JANUARY 3, 2024

Here’s how publishing a video every day helped me grow on TikTok… I first committed to short-form video with TikTok in mind in September of 2022. With a combination of a crazy number of videos and some ads during the final three months, I grew to 5,700 initial followers. We see this with Meta ads, too.

Video 133

Video Publishing Course Platform 133

Jon Loomer

DECEMBER 20, 2022

There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. At most, you know that someone watched a video to completion. Publish Videos Regularly.

Video 194

Video How To Facebook Groups 194

Social Media Today

SEPTEMBER 16, 2020

Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance.

Organization 218

Organization Facebook Video 218

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video. Lots of context is necessary.

Platform 175

Platform Video Instagram YouTube 175

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27

Mobile 90

Mobile Engagement Organization Video 90

Social Media Marketing

JANUARY 2, 2023

Corporate videos can be an important tool for companies to communicate with their stakeholders. These videos can be used to convey information about a company's products, services, or policies to a wide audience, such as employees, customers, shareholders, or the general public.

Team 147

Team Products Video Tips 147

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. Sensationalizing: Video posts can’t exaggerate or use extreme language.

Video 201

Video Facebook Policies Feed 201

Likeable

JUNE 15, 2022

This means creating videos that have an organic, wide reach, and using a creative strategy in tandem with the tools at your disposal — or even reaching out to TikTokers who are already buzzing about your company. But TikTok trends move so quickly, it’s especially imperative to make sure you’re not recycling old videos.

Organization 74

Organization Strategy Meme Trends 74

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media Management 103

Social Media Management Organization Products Social Media 103

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. Here are 7 effective ways to wade through Facebook’s declining organic reach. Post Video Content. Refine Your Posts. Image via Facebook.

Organization 128

Organization How To Hubspot Feed 128

Jon Loomer

NOVEMBER 6, 2022

I am deeply invested in short-form video. I’ve long resisted video creation in every form. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video. My video efforts have been few and far between. Sometimes I’d turn a podcast into a video.

Video 186

Video Instagram Meme Facebook 186

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Include video captions Add video descriptions Stay informed about accessibility tools . We saw major shifts in all aspects of our lives and businesses. People Love to Shop Small. Provide descriptive image captions.

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Trends Organization Social Media Travel 184

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 15 seconds-plus or completed the video (ThruPlay).

Engagement 207

Engagement Video Facebook How To 207

Visually SM

JULY 31, 2020

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform?

Social Media 246

Social Media Video Company Content 246

Social Media Today

SEPTEMBER 4, 2020

Facebook has announced some new personalization tools for Watch as viewership for the platform increases.

Organization 218

Organization Tools Facebook Video 218

Sprout Social

SEPTEMBER 30, 2020

Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies. LinkedIn outlines an integrated paid-organic strategy in three simple steps: Build a compelling organic presence.

Organization 104

Organization LinkedIn Strategy Social Media 104

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Engagement 125

Engagement Report Video Metrics 125

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 118

Buy Video How To Template 118

Jon Loomer

SEPTEMBER 18, 2019

Facebook video polls could be a great solution. Let’s take a closer look at an example of a Facebook video poll and how you can set one up yourself… Example of a Video Poll. Set Up Polls in Facebook Video Posts. Let’s walk through the steps to create a Facebook video poll … 1.

Video 167

Video Facebook Publishing Organization 167

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. This new methodology for organic reach matches how Facebook already counts reach for ads.

Organization 101

Organization Trends Social Media Report 101

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Or does relying on authentic and organic engagement have the most impact? How your small business combine paid and organic efforts on social media depends on your budget, audience, and goals for growth. Organic Social Works for Brand Building and Maintenance.

Small Business 133

Small Business Organization Social Media Authentication 133

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 15 seconds-plus or completed the video (ThruPlay).

Engagement 148

Engagement Video Facebook How To 148

Social Media Today

JULY 6, 2020

With live video consumption on the rise, and in-person events off the cards, here's an overview of how nonprofits can make best use of live-streaming for their fundraising efforts.

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Overview Organization Eventful Video 165

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Video 129

Video Social Media How To Trends 129

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

Platform 123

Platform Instagram Video Meme 123

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.

Social Media 109

Social Media Video Strategy Tips 109

Sprout Social

JANUARY 14, 2021

By empowering your junior marketers to communicate their work to leadership, you create a culture of recognition that affirms the best ideas can truly come from all levels of the organization. How are you advocating for your teams within your own organization? This post Hear me out: Organizations have hierarchies. Ideas do not.

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Organization Meme Proposal Report 96

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Voice recording over your videos.

Tools 123

Tools Strategy Video Library 123

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

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Metrics Video Brands Facebook 131

SocMed Sean

JUNE 23, 2017

When it comes to improving organic search results for your mobile app, there are two aspects that you need to consider. Along with title and description, reviews and ratings play a very critical role in ranking app high in organic search results. One other thing to mention. Why would they download your app?

Organization 182

Organization Mobile Apple SEO 182

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

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Analytics YouTube Video Embedding 142

Ignite Social Media

FEBRUARY 20, 2017

Although we all thought Facebook organic reach to be near dead, we’re starting to see the first signs of improvement in years. Is Organic Reach Improving? Our analysts here have studied organic Facebook reach since we opened our doors here nearly 10 years ago. Nearly every time we studied organic reach, we reported declines.

Organization 89

Organization Comparison Study Video 89

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. The video sharing site isn’t just for creators. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Unboxing” the top 15 ideas for YouTube videos.

YouTube 131

YouTube Video Authentication Education 131

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. Give short tutorials.

Engagement 121

Engagement Video Trends Education 121

Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

Video 64

Video Film Report Social Media 64

Later

JUNE 17, 2021

Whether you’re using TikTok for business or your personal brand, there are countless ways to give your videos a visual boost with TikTok filters. You don’t need to be a video editing wiz. From the retro vibes of “Brew” to the fun “Time Warp Scan”, we’re sharing the top TikTok filters to level-up your videos. And the best part?

Video 118

Video Trends Film Course 118