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SMS Marketing Trumps Social Media Marketing [Infographic]

Cody Ward

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. What does this mean for marketers?

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.

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Why Mobile Search Is Important

The Social Media Incubator

One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. SMS, or texting.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.

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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. Remember, the adoption rate for SMS is 2.5

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Mobile Marketing Tips: 8 Steps to be Seen ANYWHERE

Devumi

The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies.

How to Use SMS Marketing to Boost Your Blog’s Audience

ProBlogger

Remember SMS? Make sure your blog is mobile friendly. Now that I’ve got your attention, the first thing to do is to ensure that your blog is mobile optimized. It seems like a bizarre tip to mention in 2017, but according to a recent survey from BaseKit, 91% of all small businesses do not have a mobile optimised site. Just remember that 100% of your messages are going to be sent to a mobile device! As with everything in the marketing world, timing is everything.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.

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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. There are better ways to invest in mobile this year.

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Marketing Automation, Set It and Forget It

Cody Ward

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation.

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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? Why Mobile Apps Fail.

Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As another example, Schwab, which began sending Twitter feeds in mid-June 2010, has 277 followers. The WholeFoods Twitter account has 1.8

The History of Marketing [Infographic]

Cody Ward

If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Quick summary: It’s amazing to see how marketing has transformed over the years and even more impressive is the rate in which a single message is distributed instantly to millions or billions of people. SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy.

5 Tips for a Fantastic Marketing Conference

Cody Ward

I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share.

5 Fun Twitter Quizzes

Firebelly

How addicted to Twitter are you? The Ultimate Twitter Quiz How much is your Twitter account worth? The Twitter Spelling Test Which type of Twitter user are you? Chad Richards is the Social Program Manager at Firebelly Marketing.

Email and Mobile - what blasts better?

Social Media Network Marketing

Friday, April 3, 2009 Email and Mobile - what blasts better? The recent understanding goes that email blasts are obsolete - when you compare this with mobile SMS. Naturally mobile is more on the move. BUT how much can you feed into the mobile? And then does email really work inspite of it rating above than mobile on certain parameters. The truth is that the possibilities of what mobile can offer are only growing, and rapidly.

Twitter announces #NewTwitter

Firebelly

The changes will most likely lead to people spending more time on Twitter's actual website - something that would appeal to potential advertisers. Two of the biggest changes on #New Twitter 1. Photos and videos will be able to be viewed directly on the Twitter timeline.

Top 5 Social Media Apps that All Marketers Need

agora pulse

We live in an increasingly-mobile world. Marketers are attached to their mobile devices and finding new ways to access information on-the-go, especially through social media apps. Agorapulse’s mobile interface is extremely transparent and easy to navigate.

Flickr Friday: Sexist Profiling on Twitter

Firebelly

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Fresh Logos, Fresher Coffee | Main | YouTube Tuesday: I Can Make You Go Viral! I assure you that not only women are interesting in generating reactions on Twitter -plenty of men do as well.

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Twitter versus Plurk: Not Even in the Same League

Techipedia: Tamar Weinberg

After using both closely, the comparison to Twitter shouldn’t even be the case. Plurk and Twitter are two entirely different beasts. But Plurk is a lot more, and Twitter still has its place. Do Plurk and Twitter really need to be compared?

Twitter is top social media channel among Fortune 500

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. 35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The insurance industry has the most Twitter accounts (13).

Mobile Marketing Goes To The Dogs

Diva Marketing Blog

Perhaps we should begin a new series on Diva Marketing. he is one cool divo whose practice focuses on the marketing and advertising industries. Quarterly Jon writes a newsletter on marketing topics incorporating the point of view of the law. He kindly agreed to share his latest article about mobile marketing with Diva Marketing 's community. In this issue Jon's dog analogy so reminded me of Twitter! As the saying goes, this marketing dog can hunt!

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Most people are still incredibly wary of mobile messaging.

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Tweetie 2: The Best iPhone Twitter App

Firebelly

Digitalia | Indianapolis Social Media Marketing « Halloween Mania Music Mix | Main | Time to Elf Yourself for the holidays » November 10, 2009 Tweetie 2: The Best iPhone Twitter App Tweetie 2 is the successor to the popular original Tweetie iPhone app by atebits. It is rewritten from the ground up with a fast and powerful new core, Tweetie 2 offers the most polished mobile Twitter experience around.

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Wendy's "Treat it Forward" on Facebook, Twitter & Foursquare for.

Firebelly

Theyll donate an additional 50 cents every time you help spread the word about Fathers Day Frosty Weekend on Facebook, Twitter, Foursquare or FrostyCard.com. Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media Marketing Madness [Cartoon]

Firebelly

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

social media marketing's good news

Firebelly

Marketing is focused on listening and paying attention to what kinds of experience people are having. Which brings us to the power of the market constituents to influence each other.

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Social Media Marketing Checklist from SES Chicago

Firebelly

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What types of supporting marketing will you use to promote and extend the reach of the program? Main | SES Chicago 2009 Video: Were you naughty or nice?

Your Twitter Story: How did you start Tweeting, and how big of.

Firebelly

Digitalia | Indianapolis Social Media Marketing « iPhone apps catered to where you live | Main | Content Update: Stories connect Us » October 06, 2009 Your Twitter Story: How did you start Tweeting, and how big of Twit have you become? Did anyone else catch Biz Stone, co-found of Twitter, on “ The Martha Stewart Show ” Friday? Duncan was the one who showed me all the Twitter ropes when I started as his intern last January.

Firebelly Marketing's Upcoming Speaking Engagements

Firebelly

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.

Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Twitter Tools: tagwalk. Provides a snapshot of your Twitter account including your latest tweets, who you talk to, your links, mentioned by, interests, stats and more. Taweet (beta) is a social calendar and event promotion application for Twitter. Twitter Directories.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Chad Richards is the Social Program Manager at Firebelly Marketing.

5 Helpful Social Media Must Reads

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1. Is Twitter for Business Even Worth the Trouble?

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5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Firebelly

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! How easy is it make your blog or website mobile friendly?

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « The Battle (and Blending) of Social and Search Rages On | Main | Toyotas "Sienna Family" YouTube Campaign » February 12, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5

Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

SMS Marketing: a Grossly Underrated Marketing Tactic. Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Integrated Communications.

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3 Stories That Rocked The Social Media World This Week

Firebelly

World's Oldest Twitter User Dies at 104 Ivy Bean, the Internet-famous centenarian heralded as world's oldest Twitter user, passed away last night at her retirement home in Branford England. Chad Richards is the Social Program Manager at Firebelly Marketing.

social media marketing might be for you (and it might not)

Firebelly

Digitalia | Indianapolis Social Media Marketing « Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Does social media marketing fit your company's approach to business? Are you committed to deep and sustained marketing efforts? Make sure that social media fits in your overall marketing mix. So social media marketing may be right for your company.

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