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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140
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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Just look at how often Google changes the rules and metrics for SEO! Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing.

Marketing 151
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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. Smart marketers have understood these behaviors are at the core of business and relationships for decades. You can't get away with lazy and sloppy marketing like you use to be able to.

Brands 78
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5 Ways to Use Social Media Automation in Your Marketing Strategy

Rebekah Radice

It’s the collective groan that two-thirds of all marketers are making. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. FREE Webinar: How Smart Marketers Use #SocialMedia Automation to Improve Results on 6/7 Click To Tweet. Social media overload. Personalize it.

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9 Magic Social Media and Marketing Tools to Transform Your 2016

Socially Sorted

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. 9 Magic Social Media and Marketing Tools. Image by Shutterstock.

Tools 75
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#SproutChat Recap: Effectively Using Video on Social

Sprout Social

Before investing too many additional resources into content creation test different topics in a short format using existing technology like your smart phone. Optimize your content with Instagram’s in-app tools and benchmark metrics around your content before diving into longer, highly produced videos. Monitor Metrics.

Video 53
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Klout and Peerindex – social network loyalty cards?

The Way of the Web

Which brings us to quantity – various people have look at how quantity changes your scores, and there’s plenty of evidence alongside the existence of it as an explicit activity metric in Peerindex. Empire Avenue: A third way?

Klout 49