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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Just look at how often Google changes the rules and metrics for SEO! Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing.

Marketing 151
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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

I am the co-founder and CEO of a successful social media, digital marketing and conversion optimization agency, Marketing Nutz. Smart marketers have understood these behaviors are at the core of business and relationships for decades. You can't get away with lazy and sloppy marketing like you use to be able to.

Brands 78
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think. Trademark number 97097363.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156
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Boost Conversions Step 1: Review Your Offer

ProBlogger

Email marketing software: Again, everyone who takes their blogging seriously will need some form of email marketing software that works better than Feedburner. This means their marketing methods need to be tailored to the right audience. Fortunately, we have other metrics to review.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Really smart guy, Eric : Yep. And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. And at the end of the day, that is a crappy metric. You do not understand how digital marketing works. Yes, marketers are lazy.

Hubspot 114