Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 128

Strategy Sentiment Marketing Analysis 128

agora pulse

NOVEMBER 10, 2020

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Awario, a social media analytics tool. Brand 24, social media analytics tool. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts.

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Metrics Examples Marketing HootSuite 107

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Reputation management.

Team 87

Team Tools Marketing Hubspot 87

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

SEPTEMBER 18, 2023

Here are some of the marketing functions you can handle with Sprout: Marketing automation : Schedule content, funnel comments and messages into one social hub, generate shareable reports and track brand mentions. Marketing talent: Social media managers, community managers, paid media strategists, creative designers and video editors.

Marketing 131

Marketing How To Sample Samples 131

Oktopost

JANUARY 12, 2021

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Customer comments are another way to gauge overall brand awareness and reputation. These clues can narrow your results, help discern sentiment, and track changes over time. Social Media . Check-In Calls.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

agora pulse

SEPTEMBER 21, 2019

Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Not sure what influencer relationship trouble looks like?

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Not sure what influencer relationship trouble looks like?

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Enter social media moderation.

Eventful 114

Eventful Social Media How To Sports 114

agora pulse

FEBRUARY 21, 2017

Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. Not only do they make us automatically defensive, but we also don’t want negative sentiments shared online to hurt our businesses.

Comments 135

Comments Facebook Sentiment Reputation 135

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Here’s how to get it done.

Reputation 123

Reputation Brands How To Review 123

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. In this article, we cover what review management is, how it supports reputation management and what its benefits are.

Review 83

Review Brands Sentiment Reputation 83

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. Everybody wins!

Analytics 83

Analytics Social Media HootSuite Metrics 83

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Meltwater also offers social media management tools like scheduling and publishing posts.

Comparison 76

Comparison HootSuite Hubspot Price 76

Keyhole.co

JANUARY 5, 2023

The first tool on our list is Keyhole , a social media management platform capable of tracking every move of your rival brands on Instagram and other social media platforms. The platform also offers a sentiment analysis feature, offering you an in-depth analysis of your audience’s social conversation on your brand.

Analysis 52

Analysis Instagram Tools Sentiment 52

Keyhole.co

MARCH 4, 2024

Improve brand reputation Social media is an important medium for building relationships. As your most direct link to the customer, it can be leveraged to gain trust and influence the attitudes toward your brand reputation. Brand monitoring helps you to control the narrative and protect your reputation.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

MAY 4, 2023

A sound social media listening practice is essential to every brand or business. It can help with reputation management, brand health, customer service, SEO, and market research. We’d go as far as saying that a good social listening practice is the key ingredient in having happy customers and an engaged audience.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Sprout Social

OCTOBER 6, 2020

If you want to attract the best employees to your workforce, then it’s important to start learning key employer branding strategies to leverage the power of a strong reputation. It dictates your reputation not only among consumers but also with shareholders, employees and future job candidates. What is employer branding?

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Class Brands Review Authentication 97

Oktopost

JUNE 9, 2020

Sales reps with an active and engaging social profile are more likely to be recognized in the industry. They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. Their mere presence on social media ensures that more people are aware of the company and the product they represent.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

JUNE 28, 2023

Reach new audiences Social media platforms allow doctors to increase their brand awareness and reach a wider audience. You get to shape and direct the public sentiment about your business and brand. Social media gives you another point of contact with your community. Why is this important?

Social Media 82

Social Media HootSuite Marketing Health Care 82

Hootsuite

JULY 9, 2019

They can introduce your brand to new audiences and strengthen your reputation. In addition to showcasing detailed testimonials on your website or brand materials, use brief but high-impact sentiments in your marketing messages. That’s another piece of social proof you should incorporate into your messaging. Try it free today.

Strategy 111

Strategy How To Marketing Review 111

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay: Welcome everybody to Social Pros. You derive that, Richard, by as you mentioned, looking at sentiment, right?

Airlines 115

Airlines Sentiment Hotels ROI 115

Keyhole.co

JULY 28, 2023

Demonstrating your B2B social media marketing expertise lets you position your brand as a trusted resource for marketing leaders seeking innovative strategies to build brand awareness, generate leads, and secure customer loyalty. Consistency is key to maintaining a strong brand presence on social media.

B2B 52

B2B Company Social Media Marketing 52

Sprout Social

DECEMBER 12, 2023

2024 will usher in a new chapter, where AI-powered data analysis, copywriting, graphic design, social media management and customer care tools become the new standard. Social media managers would attempt to juggle their own marketing priorities while also serving as the liaison between consumers and service teams.

Marketing 127

Marketing Loyalty ROI Influencer 127