Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 73

Social Media Banking Brands Sentiment 73

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 102

Engagement Tips Loyalty Metrics 102

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Reputation 102

Reputation System Brands Knowledge Base 102

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts.

Metrics 107

Metrics Examples Marketing HootSuite 107

agora pulse

NOVEMBER 10, 2020

Zoho Social. Example of Agorapulse, a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. Awario, a social media analytics tool. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 64

Report Atlassian Brands Sentiment 64

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 121

Strategy Brands Content UGC 121

Hootsuite

FEBRUARY 5, 2024

Social media managers often dread the part of their job that has to do with tracking data and building reports. If your goals involve building loyalty, or nurturing relationships, count comments separately from overall engagements and work to lift that number specifically. . #1 Analytics Tool for Growth Beautiful reports.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Use Sprout’s AI-powered capabilities for: Business intelligence.

Team 86

Team Tools Marketing Hubspot 86

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

SEPTEMBER 18, 2023

Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis. Powerful integrations : Integrations with other tools, like Salesforce , will enable you to access, share and manage data for 360-degree view of the customer.

Marketing 128

Marketing How To Sample Samples 128

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

Oktopost

JANUARY 12, 2021

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . These clues can narrow your results, help discern sentiment, and track changes over time. Using a social management tool can also speed up the process. Social Media . Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

agora pulse

SEPTEMBER 21, 2019

Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Social media manager tip: Try the following when dealing with decreasing or shifting engagement. Social media manager tip: Conduct thorough influencer research.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Social media manager tip: Try the following when dealing with decreasing or shifting engagement. Social media manager tip: Conduct thorough influencer research.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

JULY 25, 2023

Conflict of interest Lawyers are required to avoid conflicts of interest that could compromise their loyalty to clients. This ensures undivided loyalty and prevents potential harm to clients. Tools like Brandwatch can track not only industry news but also customer sentiments about your law firm.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. positive sentiment around the conversation. They also got 140 earned media placements. Consumers met the goal.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Enter social media moderation.

Eventful 111

Eventful Social Media How To Sports 111

Sprout Social

JUNE 23, 2021

The good news is that providing social customer care doesn’t have to mean scrambling or refreshing your Twitter feed 24/7. Instead, take advantage of your marketing tools like your CRM or social media management tools like Sprout’s Smart Inbox to keep tabs on notifications and @mentions from social.

Strategy 123

Strategy Policies Resources Loyalty 123

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. If you prioritize creating connections and customer care, you will create brand loyalty that lasts beyond this crisis.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

JANUARY 26, 2021

Brands, however, are still slow to go all-in on TikTok—a mistake that Bre Schneide r, the Social Media Manager at US HealthConnect Inc., Don’t forget to prioritize social customer service. Build brand loyalty and strengthen your customer relationships by investing in your social customer care strategy.

Social Media 142

Social Media Metrics Data Team 142

Hootsuite

SEPTEMBER 14, 2020

Other advantages: Hootsuite also has social listening and competitive analysis tools. You can use these to contextualize your brand’s social data in the broader landscape. They also offer social media management and scheduling tools. Like Hootsuite, Iconosquare’s analytics are only part of their offering.

Metrics 145

Metrics Analytics Instagram Tools 145

agora pulse

FEBRUARY 21, 2017

Not only do they make us automatically defensive, but we also don’t want negative sentiments shared online to hurt our businesses. Since social media often acts as powerful word-of-mouth marketing , we want those comments to work in our favor. Pros & Cons of Hiding Comments on Facebook.

Comments 135

Comments Facebook Sentiment Reputation 135

Oktopost

JULY 13, 2023

Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. The right social media management suite will get you scheduling social media posts and approving content in advance, so that those deadlines can be met without resistance.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Sprout Social

MARCH 27, 2024

Use review management and insights to develop proactive strategies to counter customer attrition and strengthen business stability. Builds customer loyalty Engaging with customer feedback shows you value their opinions. This transparency manages expectations and allows customers to plan. Use this information to your advantage.

Review 81

Review Brands Sentiment Reputation 81

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. Track your social sentiment Okay, so you know people are talking about you. The good news? Wendy’s currently has 3.9

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

OCTOBER 28, 2019

one to 10) or sentimentally (e.g., CSAT has become a nearly ubiquitous way to understand how customers feel about your brand, mainly because it’s clear, concise, and easy to administer, especially on social media. Net Promoter Score , or NPS, is a metric that measures customer loyalty. Poor, Fair, Good, Great, Excellent).

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

SEPTEMBER 14, 2023

Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

Communities 95

Communities Social Media Management HootSuite Skills 95

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Meltwater also offers social media management tools like scheduling and publishing posts.

Comparison 76

Comparison HootSuite Hubspot Price 76

Sprout Social

DECEMBER 19, 2023

But departmental silos, limited understanding of the value of social customer care and clunky tech stacks hinder businesses from delivering best-in-class service. Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs.

How To 106

How To Survey Social Media Management Training 106