Social Media Informer

Meta Brings its Most Advanced AI Chatbot to All of its Apps

Social Media Today

APRIL 18, 2024

Meta's keen to get more people using its latest AI chatbot - but will they?

Meta Brings its Most Advanced AI Chatbot to All of its Aps

Social Media Today

APRIL 18, 2024

Meta's keen to get more people using its latest AI chatbot - but will they?

Is It Just Me?

Jon Loomer

MARCH 16, 2024

This drives me crazy… An advertiser shares their frustration on social media. CPMs are through the roof. Everything was great for the past month and suddenly stopped working. Ads Manager is underreporting, overreporting , or generally buggy. “Is it just me? Are you having this, too?” “YES! This is happening to me, too!

Compete

Compete Advertising Cost Examples

LinkedIn’s Removing Its Creator Mode Option

Social Media Today

FEBRUARY 5, 2024

LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.

LinkedIn Tools

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Social Media

Audience engagement: What it is and tips to improve it

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement

Engagement Tips Loyalty Metrics

Meta Brings Advanced AI Chatbot to All of its Apps

Social Media Today

APRIL 18, 2024

Meta's keen to get more people using its latest AI chatbot — but will they?

LinkedIn’s Removing its ‘Creator Mode’ Option

Social Media Today

FEBRUARY 5, 2024

LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.

LinkedIn Tools

LinkedIn Outlines How it Assesses the Value of its Generative AI Features

Social Media Today

MARCH 6, 2024

LinkedIn has added a heap of generative AI elements in recent months.

LinkedIn Features

DoubleVerify Confirms Error in its Reporting Which Misrepresented X’s Brand Safety

Social Media Today

APRIL 15, 2024

DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score.

Brands

Brands Report Issues

Doubleverify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety

Social Media Today

APRIL 15, 2024

DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score.

Brands

Brands Report Issues

Meta Expands Its Tests of Generative AI Features

Social Media Today

APRIL 14, 2024

All social platforms are still seeking a killer use case for generative AI.

Features

Features Platform

X Is Still Working Through Its Rebranding Efforts

Social Media Today

APRIL 9, 2024

Many references to “twitter.com” remain within the X codebase.

TikTok Announces its 2024 Super Bowl Tailgate Event

Social Media Today

JANUARY 14, 2024

It could be a good opportunity for marketers to tap into the surrounding discussion.

Eventful

Eventful Marketing

How Long Should it Take to Gain Traction?

Jon Loomer

OCTOBER 1, 2023

How long should it take content creators to gain traction? Probably longer than you think… So many content creators give up because they have unreasonable expectations. You need to consistently and obsessively create content. Not for a few weeks. Not for a few months. Whether it’s 18 months or four years, that’s a long time.

YouTube

YouTube Publishing Video Content

Reddit Provides Insights into its International Growth Efforts

Social Media Today

NOVEMBER 30, 2023

Reddit continues to enact its reformation project, in the hopes of expanding its advertiser potential.

Reddit Project Advertising

TikTok Outlines Its Election Integrity Measures

Social Media Today

JANUARY 18, 2024

With various nations headed to the polls in 2024, TikTok is looking to get ahead of the next wave of information tactics.

xAI Previews Coming Image Queries in Its Grok Chatbot

Social Media Today

APRIL 14, 2024

Elon's AI chatbot will soon also be able to understand visual inputs.

Meta Announces Shutdown of Its CrowdTangle Monitoring App

Social Media Today

MARCH 14, 2024

Meta's moving on from its platform monitoring tool.

Platform

Platform Tools

Social Media Intelligence: What It Is & Why You Need It

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Try for free 2.

Social Media

Social Media Sentiment HootSuite Analysis

TikTok Announces Its 2024 Super Bowl Tailgate Event

Social Media Today

JANUARY 14, 2024

It could be a good opportunity for marketers to tap into the surrounding discussion.

Eventful

Eventful Marketing

TikTok’s Testing 30 Minute Uploads as it Looks to Expand its Content Options

Social Media Today

JANUARY 23, 2024

But will users watch longer videos in the app?

Content

Content Video

X Announces New Head of Safety as It Looks To Improve Its Moderation Processes

Social Media Today

APRIL 2, 2024

Good luck, Kylie McRoberts.

Process

Universal Music Will Pull Its Tracks From TikTok

Social Media Today

JANUARY 30, 2024

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb.

TikTok’s Testing 30 Minute Uploads as It Looks To Expand Its Content Options

Social Media Today

JANUARY 23, 2024

But will users watch longer videos in the app?

Content

Content Video

Reddit Provides Insights Into Its International Growth Efforts

Social Media Today

NOVEMBER 30, 2023

Reddit continues to enact its reformation project, in the hopes of expanding its advertiser potential.

Reddit Project Advertising

Meta Announces Shut Down of its CrowdTangle Monitoring App

Social Media Today

MARCH 14, 2024

Meta's moving on from its platform monitoring tool.

Platform

Platform Tools

Meta Outlines its Evolving Security Efforts as it Tackles Two of the Largest-Ever Online Influence Operations

Social Media Today

AUGUST 29, 2023

Meta's taking a more collaborative, broader-reaching approach to its manipulation and hate speech detection process.

Collaboration

Collaboration Influencer Process

Snapchat’s Set To Announce New Ad Options at It IAB Newfronts Event

Social Media Today

APRIL 11, 2024

Snapchat says it will showcase a range of new ad options.

Eventful

X Plans to Expand Access to its Grok AI Chatbot Tool

Social Media Today

MARCH 26, 2024

Will X’s investment in its own chatbot pay off?

Tools

X Shares Its Vision for the Future of the App at Its First Client Council Meeting

Social Media Today

SEPTEMBER 20, 2023

X is still developing its "everything app' roadmap.

Meeting

X is Still Working Through its Re-Branding Efforts

Social Media Today

APRIL 9, 2024

Many references to “twitter.com” remain within the X codebase.

Brands

Snapchat’s Set to Announce New Ad Options at it IAB Newfronts Event

Social Media Today

APRIL 11, 2024

Snapchat says that it will showcase a range of new ad options.

Eventful

Brand awareness: What it is and strategies to improve it

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. What is brand awareness? Website traffic.

Strategy

Strategy Brands Hubspot Survey

Referral marketing: What it is and how to use it successfully

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. How did you find it? Through Google search? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too.

Discount

Discount Marketing How To B2B

Twitter Re-Brands its Ad Options to Simplify its Promotional Offerings

Social Media Today

APRIL 7, 2021

Twitter has recategorized its ad options to make it easier for marketers to identify the right options for their promotions.

Twitter

Twitter Brands Marketing

Share of Voice: What It Is, Why It Matters, and How to Measure It

Social Media Today

FEBRUARY 5, 2020

Share of voice is a key metric you can use to measure your overall digital marketing effort - here's a look at what share of voice is, and why it's important.

Metrics

Metrics How To Marketing