Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 112

Patterns Sentiment Analysis Proposal 112

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. Zoho Social. squarelovin.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Pro: Union Metrics has many easy-to-use analytics dashboards.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 104

Tools Tweetdeck Brands Sentiment 104

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. What Are The Key Components of Social Data Analysis?

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

DECEMBER 12, 2022

While the context is incredibly specific, the overall sentiment is not. And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. Social media managers live and breathe social.

Social Media 97

Social Media Social Media Management Authentication Sentiment 97

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. As a social media manager, you understand your audience better than anyone. “Think of the end at the beginning, always.”

Social Media 145

Social Media Brands Sentiment How To 145

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Here are some of the aspects you should keep in mind: Sentiment.

Social Media 145

Social Media HootSuite Template Templates 145

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

MAY 21, 2020

What is social media monitoring? Social media monitoring is the act of monitoring social media for information relevant to your business. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Once your Topic is set up, it will continue to collect social data as long as it’s active. . Social listening for audience insights. Social listening for brand sentiment.

Skills 122

Skills Sentiment Team Press Release 122

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Defining the possibilities of social. Insightful.

Marketing 107

Marketing Team Social Media Skills 107

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 90

Reputation Sentiment Analysis Notification 90

Sprout Social

JANUARY 10, 2024

A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. Here are the key steps to set up a standard complaint management process. The more you standardize responses, the better.

Reputation 98

Reputation System Brands Knowledge Base 98

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 124

Marketing How To Sample Samples 124

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. Leveraging Data and Feedback In today’s social media world, immediate user feedback and data are invaluable. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

MARCH 26, 2019

Incorporating social media listening into your overall digital marketing strategy has several important benefits. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses.

Social Media 100

Social Media Sentiment Marketing Analysis 100

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This also allows you to make more informed decisions regarding future content strategies.

Template 134

Template Templates Social Media Tips 134

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

MARCH 21, 2019

The benefit of social listening services for your clients. A little background: At B Squared Media , we’ve been selling done-for-you social media management and advertising services for nearly seven years. For the most part, we’ve seen the medium to enterprise clients take an interest in social listening services.

Sentiment 92

Sentiment Research Influencer Analysis 92

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? The best way to do this is with competitor and audience research.

Products 129

Products Social Media FAQ Sentiment 129

agora pulse

JUNE 13, 2020

Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Brand24 With its powerful AI, Brand24 turns your social listening efforts into data-driven insights into your audience, your competitors, and your market. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

MAY 9, 2024

Are they marketing managers, software developers, entrepreneurs, etc? Research: Stay on the pulse of your industry. They might be job titles, such as #marketingmanager, or industries, like #SaaS or be informed by your latest applicant pool example , so you know you’re targeting the right people. What questions are they asking?

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Learn how your audience feels about your brand using sentiment analysis.

Data 118

Data Metrics Sentiment Analytics 118

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. The Benefits of Listening. Brand 24. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 90

Sentiment Analysis Tools API 90

Oktopost

DECEMBER 5, 2022

Besides that, Google takes data from social media, so having a solid profile with a lot of user engagement may indirectly transfer to website authority. Having consistent business information on the page as a reference for the search engine may also improve local SEO. ↑ How to use social media for SEO.

SEO 115

SEO Social Media Reputation Real Estate 115