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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).

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The ultimate guide to evaluating influencer media kits

Sprout Social

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. The brand also posts influencer content and shares UGC on TikTok.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. We’ll start with Carusele’s specialty service -influencers. Finally, there’s User-Generated Content (UGC).

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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. This short-video hosting platform has a predominantly younger user base of early trend adopters who are always excited to try new things.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Hosting Instagram Live sessions is a great way to interact directly with your audience. Collaborate with Influencers. Once you’ve got the basics right, it’s time to take your Instagram strategy one step further: collaborating with influencers from your niche. Now, you’re probably wondering how to source UGC on Instagram.