Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

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Platform Social Media Insurance Education 84

Keyhole.co

JULY 5, 2023

With over 2 billion monthly active users , Instagram is one of the most popular social media platforms today. Given the informal nature of Instagram, feel free to add an element of humor and fun with memes and reels that people would be inclined to share (more on these in the next sections).

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Instagram Meme Tips Marketing 52

Sprout Social

AUGUST 8, 2023

This is often used in reference to Google and the web pages that appear in search results. Just like every social media platform has an algorithm that helps put relevant content in front of each user. User interactions User interactions refer to the actions each user has taken on videos they’ve already watched.

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SEO How To Hashtag Engineering 93

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

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Meme Marketing Hashtag Campaign 107

Sprout Social

MARCH 31, 2022

But content on Reels and TikTok is totally different than pretty much anything else you need on social media. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Skits and memes. Aesthetics matter for brands on social media.

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Platform Instagram Video Meme 123

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. Fourteen hours. onlineoptimism.

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Examples Campaign Tips UGC 142

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. That’s not all down to its social media presence. But in an increasingly online world, social activity plays an important role.

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Hootsuite

MAY 18, 2023

Short-form video refers to video content that is between five seconds and ninety seconds long. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Because of this, many brands opt to cross-post the same video across multiple social media platforms.

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The Realtime Report

MARCH 10, 2017

Community remixing refers to fans on various media outlets that remix influencer content. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking. He studied digital and social media marketing at Inbound2014.

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Sprout Social

NOVEMBER 11, 2019

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

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Marketing How To Authentication Discount 89

Social Media Marketing

JUNE 4, 2013

Already a pop culture phenomenon, HBO''s Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes. #GameofCones is coming. And our prediction is that it''s going to be huge. But what exactly is the Iron Cone?

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Foursquare Badge Meme Hashtag 167

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up.

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Strategy Brands Influencer Analysis 106

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. What is a social media competitor analysis tool? Clear data.

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Analysis Tools Social Media HootSuite 86

Writtent Blog

OCTOBER 28, 2013

Refer to Personal Bloggers. Most big-name bloggers have built their audience by being an active participant in other communities, doing social media extremely well, and attending every professional conference possible. Draw from Popular Media. Strive to give your readers an equally compelling glimpse into your business.

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Meme Reddit FAQ Conference 93

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

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Social Media HootSuite How To Template 120

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94

Sprout Social

OCTOBER 24, 2019

While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers).

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Social Media Strategy Brands Meme 111

Sprout Social

MARCH 13, 2024

TikTok engagement refers to actions that your viewers take on your posts, including likes, comments and shares. Reach and follower counts can be considered important metrics, but social media engagement shows how much your content actually resonates with your intended audience. What is a TikTok engagement rate?

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Engagement UGC How To Hashtag 103

Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. If you’re new to paid social, 2020 is an interesting time to get started. What is paid social media?

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Organization Social Media Strategy How To 145

Hootsuite

JULY 6, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Bonus: Don’t know what to post on social? Unlock +100 free social media content ideas and never worry about writer’s block again! It’s seriously easy.

Facebook 81

Facebook HootSuite Hashtag Social Media 81

Sprout Social

JULY 10, 2019

Setting social media goals isn’t fluff. Specifically, your hashtags and bio. The process of creating a hashtag doesn’t have to be daunting. For example, most hashtags are either a brand name or slight variations on a brand name. Hashtags serve as a sort of call-to-action to encourage customer photos and stories.

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Instagram Strategy How To Marketing 109

Buffer Social

JANUARY 9, 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  Even if you slot them into your social calendar as a placeholder, you’re on the right track for now.  ⚡ Looking to start a new calendar from scratch?

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List Social Media Content Fashion 96

Sprout Social

OCTOBER 10, 2019

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure.

Social Media 112

Social Media Tips Hashtag Trends 112

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

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Social Media Management Skills Social Media Analysis 111

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. Network-specific social media acronyms.

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Social Media Software CPM CPC 112

Audiense

SEPTEMBER 21, 2021

Now, within each of these areas you have 8 panels: links; hashtags; keywords; emojis; popular posts; domains; media format; and mentioned users. Hashtags are a quick go-to when you want to find out what’s trending. You also have the option to view search results for the hashtags on Twitter, Facebook, Instagram, and LinkedIn.

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Products Content Hashtag Communities 146

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

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Later

SEPTEMBER 18, 2020

If you’re struggling to come up with new and fresh social media content ideas, don’t panic — there are a number of ways you can refresh your posts. In this blog post, we’re sharing 25 social media content ideas to help level up your strategy. 25 Social Media Content Ideas to Level Up Your Strategy.

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Social Media Strategy Content UGC 97

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Originally referred to as Vine 2.0, Now that it’s live, here’s everything you need to know about Byte, the newest social media platform in 2020. Create a meme-able format. If not, you should!

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Platform Video Campaign Trends 126

Buffer Social

JUNE 27, 2023

Source: ICYMI newsletter Currently referred to internally as Project 92, the platform has been referred to as Meta’s answer to Twitter and will be integrated with users’ Instagram information. If I had the technical prowess, I would create a “Creator Economy” or “Social Media Updates” feed.

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Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. It includes memes, funny videos, behind-the-scenes footage, or interactive quizzes. Organic Reach Organic reach on Facebook refers to the number of users who see your content without paid promotion.

Brands 52

Brands Facebook Marketing Advertising 52

Keyhole.co

APRIL 6, 2023

Social listening is one of the most effective ways to know your target audience. Keyhole’s social media listening tools can help to pinpoint conversations in your industry and around specific topics. This will help you stay consistent and meet your social media marketing goals.

Analytics 52

Analytics Instagram Metrics Authentication 52

Keyhole.co

APRIL 6, 2023

Social listening is one of the most effective ways to know your target audience. Keyhole’s social media listening tools can help to pinpoint conversations in your industry and around specific topics. This will help you stay consistent and meet your social media marketing goals.

Analytics 52

Analytics Instagram Metrics Authentication 52

agora pulse

JANUARY 13, 2021

A good social media caption has the power to attract, engage, and convert fans. In this article, we’re going to look at how to write captivating captions for social media and which brands are doing captions very well. Benefits of Great Social Media Captions . Keep your social media captions simple.

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Social Media Engagement Tips Hashtag 191

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Here are six social media tactics you should adopt: 1.

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Social Media Content Meme Geotagging 40

Sprout Social

FEBRUARY 11, 2020

While this is a plus for users, whenever an algorithm is implemented or updated, it leaves many marketers concerned that the hard work they put into their content and social media strategy is going unnoticed. Rich Media: The type of media you include in your Tweet, such as images, videos and GIFs. Consistency is key.

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