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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. And, set realistic milestones for your organization.

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The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends

Hootsuite

Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use? How else can you use hashtags, besides in content, to find fellow professional peeps? Can you follow a hashtag on LinkedIn? Stick to 3-5 relevant hashtags per post. What are LinkedIn hashtags?

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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. Set up no-obligation chat.

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Facebook monitoring made easy: A guide for social marketers

Sprout Social

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity SMM

You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. People feel proud of doing everything organically and generating clients and customers for free, but this is hard to scale on social networks, especially when you have a small following.

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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. So it makes sense for the organization to use its social channels for sharing valuable assets that speak to common non-profit pain points.

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