Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. A Brief History of Organic Reach on Facebook. Organic Reach in 2021.

Organization 193

Organization Social Media Content Analysis 193

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

Organization 166

Organization Platform Social Media Wireless 166

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 96

Reddit Tips HootSuite Marketing 96

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 115

Marketing HootSuite Affiliate marketing Price 115

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

Hashtag 159

Hashtag Social Media Strategy UGC 159

Hootsuite

JULY 10, 2024

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. It’s a good idea to start by reviewing your organization’s existing strategic goals and KPIs. At the same time, they faced cuts to the marketing budget.

Examples 124

Examples Strategy HootSuite Sentiment 124

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Social Media Strategies Summit

APRIL 3, 2025

Want to know why employee-generated content is such a powerful marketing tool? million posts carrying the hashtag #FoodTok. United Airlines One of the biggest marketing challenges for big brands is to present a relatable, human face. Because, on average, employee networks have approximately 10X as many connections as companies.

Examples 130

Examples Brands Content Airlines 130

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is employee advocacy? We’ll walk you through it.

HootSuite 111

HootSuite Guidelines How To Sentiment 111

Ignite Social Media

JANUARY 7, 2025

Its like having a virtual assistant organizing your inbox. Hashtag Following Gets Retired December 13, 2024, marked the end of hashtag following in feeds. While this change helps reduce spam in your main feed, hashtags remain valuable for content discovery.

Features 112

Features Instagram FeedBurner Hashtag 112

Hootsuite

JUNE 14, 2022

Daily hashtags are popular hashtags on social media for specific days of the week. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. To help you out, we’ve compiled a list of hashtags below. To help you out, we’ve compiled a list of hashtags below.

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 128

Brands Travel Metadata Feed 128

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. Source What are the Benefits of UGC for B2B Marketing?

UGC 106

UGC B2B How To Authentication 106

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

Statistics 86

Statistics Influencer Marketing Authentication 86

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. It’ll show you how it works with influencer marketing and how to measure its return on investment. Schedule a demo to understand more about how it can optimize your TikTok influencer marketing.

Brands 122

Brands Content How To Authentication 122

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Trending hashtags … which speaks for itself. Wondering which of your social media tactics are working?

Analytics 116

Analytics Social Media Tools HootSuite 116

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 213

Social Media Strategy Marketing Curation 213

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer 114

Influencer Strategy Tips Marketing 114

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

Hashtag 139

Hashtag How To Guidelines Telecommunications 139

Sprout Social

MARCH 28, 2024

Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Those are good signs that you should keep using it.

Hashtag 133

Hashtag Analytics LinkedIn Content 133

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 216

Instagram Strategy Marketing Upcoming 216

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 220

Influencer Campaign Marketing B2B 220

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. Mix with other hashtags (e.g., You want your influencer partnerships to feel natural and engaging.

Guidelines 121

Guidelines Influencer Engagement Tips 121

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook. per month.

Instagram 191

Instagram Tools UGC Marketing 191

Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend. Make text accessible (plain text, camel case hashtags, avoiding overuse of all caps, avoiding special characters, etc.). People Love to Shop Small.

Trends 190

Trends Organization Social Media Travel 190

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 98

Influencer Brands Affiliate marketing Marketing 98

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analysis 104

Analysis Social Media HootSuite Sentiment 104

Sprout Social

APRIL 3, 2025

This makes Instagram a significant marketing and sales opportunity for UK brands. To ensure youre crafting a winning Instagram marketing strategy, you must be aware of current social media trends. Create an Instagram hashtag strategy with a list of popular hashtags in your niche and how youll use them.

Trends 90

Trends Instagram List Brands 90

Hootsuite

JANUARY 17, 2025

Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media. Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements.

Social Media 97

Social Media HootSuite How To Policies 97

Sprout Social

SEPTEMBER 26, 2024

This is a huge achievement as it shows that your Instagram marketing efforts are paying off. Once you get this info, use Sprout’s influencer marketing platform to conduct your influencer search. Encourage customer and employee posts Use branded Instagram hashtags to help you organize user-generated content.

Engagement 119

Engagement Instagram How To Influencer 119

Oktopost

MARCH 31, 2025

Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. This playbook guides you to merge both disciplines into a powerful marketing intelligence strategy.

Content 71

Content Press Release B2B Sentiment 71

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 238

B2B Social Media Marketing Influencer 238

Keyhole.co

FEBRUARY 5, 2025

But what’s social listening in marketing, and why is it essential to your small business? What is Social Listening in Marketing? Attention to your followers’ conversations can help you predict market shifts and adjust your marketing strategy accordingly. Why Listen? The Value of Social Listening for Growth?

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Sprout Social

OCTOBER 28, 2024

Responding to this brand mention is a golden chance to boost brand recognition and engage with your audience in an organic way. An @-mention typically marks them, but they can also be in the form of tags, hashtags, comments or posts. Indirect brand mentions Indirect brand mentions are more subtle.

Brands 115

Brands Sentiment Forums Brand Monitoring 115

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail 118

Retail Social Media How To UGC 118

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. Use Camel-Case hashtags. This is easier for screen readers to pronounce than lower-case hashtags like #accessiblesocialmedia. When that happens, its a loss for content creators because it limits their reach.

B2B 130

B2B Social Media Engagement Hashtag 130