Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Webbiquity SMM

JULY 30, 2024

You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. People feel proud of doing everything organically and generating clients and customers for free, but this is hard to scale on social networks, especially when you have a small following.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. A Brief History of Organic Reach on Facebook. Organic Reach in 2021.

Organization 193

Organization Social Media Content Analysis 193

agora pulse

FEBRUARY 10, 2021

In this article, I’m going to show you how to build a strong social media presence organically, without spending a cent. Developing a multi-channel social media strategy is an important step in building a strong social media presence organically. Running a busy marketing agency like Contentworks, this tool is essential for planning.

Organization 207

Organization Social Media UGC How To 207

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

Organization 166

Organization Platform Social Media Wireless 166

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 120

Marketing HootSuite Affiliate marketing Price 120

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 98

Reddit Tips HootSuite Marketing 98

Hootsuite

JULY 10, 2024

Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. It’s a good idea to start by reviewing your organization’s existing strategic goals and KPIs. At the same time, they faced cuts to the marketing budget.

Examples 130

Examples Strategy HootSuite Sentiment 130

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 350

B2B Influencer Social Media BuzzStream 350

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 241

Social Media Strategy Marketing Curation 241

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

Hashtag 159

Hashtag Social Media Strategy UGC 159

Social Media Strategies Summit

APRIL 3, 2025

Want to know why employee-generated content is such a powerful marketing tool? million posts carrying the hashtag #FoodTok. United Airlines One of the biggest marketing challenges for big brands is to present a relatable, human face. Because, on average, employee networks have approximately 10X as many connections as companies.

Examples 140

Examples Brands Content Airlines 140

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is employee advocacy? We’ll walk you through it.

HootSuite 114

HootSuite Guidelines How To Sentiment 114

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Social Media Strategies Summit

APRIL 16, 2025

Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Trends Affecting Social Media Marketing Before we explore how to do it right, its worth taking a step back to consider the broader trends governing the social media world today.

Collaboration 130

Collaboration Trends Social Media Organization 130

Ignite Social Media

JANUARY 7, 2025

Its like having a virtual assistant organizing your inbox. Hashtag Following Gets Retired December 13, 2024, marked the end of hashtag following in feeds. While this change helps reduce spam in your main feed, hashtags remain valuable for content discovery.

Features 112

Features Instagram FeedBurner Hashtag 112

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 131

Brands Travel Metadata Feed 131

Hootsuite

JUNE 14, 2022

Daily hashtags are popular hashtags on social media for specific days of the week. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. To help you out, we’ve compiled a list of hashtags below. To help you out, we’ve compiled a list of hashtags below.

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. It’ll show you how it works with influencer marketing and how to measure its return on investment. Schedule a demo to understand more about how it can optimize your TikTok influencer marketing.

Brands 125

Brands Content How To Authentication 125

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. Source What are the Benefits of UGC for B2B Marketing?

UGC 106

UGC B2B How To Authentication 106

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 243

Influencer Campaign Marketing B2B 243

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Trending hashtags … which speaks for itself. Wondering which of your social media tactics are working?

Analytics 118

Analytics Social Media Tools HootSuite 118

Sprout Social

MARCH 28, 2024

Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Those are good signs that you should keep using it.

Hashtag 135

Hashtag Analytics LinkedIn Content 135

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 216

Instagram Strategy Marketing Upcoming 216

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analysis 110

Analysis Social Media HootSuite Sentiment 110

Social Media Strategies Summit

OCTOBER 7, 2021

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? Are there other ideas you can try?

Eventful 262

Eventful Marketing Upcoming Influencer 262

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. Mix with other hashtags (e.g., You want your influencer partnerships to feel natural and engaging.

Guidelines 124

Guidelines Influencer Engagement Tips 124

Hootsuite

JANUARY 17, 2025

Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media. Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements.

Social Media 105

Social Media HootSuite How To Policies 105

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook. per month.

Instagram 191

Instagram Tools UGC Marketing 191

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag, these holidays provide businesses with a good opportunity to reach a like-minded crowd. Some days are the byproducts of marketing campaigns. Try it free today.

Social Media 116

Social Media List HootSuite Hashtag 116

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 99

Influencer Brands Affiliate marketing Marketing 99

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

Statistics 89

Statistics Influencer Marketing Authentication 89

Sprout Social

NOVEMBER 13, 2023

Risks like this have caused healthcare organizations to recoil, and grow cautious of being present on social channels. According to Jill Florence, Director of Enterprise Sales at Sprout Social, “Unfortunately, PR crises are common for healthcare systems and other healthcare organizations.

Organization 144

Organization Sentiment Pharmaceuticals System 144

Sprout Social

SEPTEMBER 26, 2024

This is a huge achievement as it shows that your Instagram marketing efforts are paying off. Once you get this info, use Sprout’s influencer marketing platform to conduct your influencer search. Encourage customer and employee posts Use branded Instagram hashtags to help you organize user-generated content.

Engagement 121

Engagement Instagram How To Influencer 121

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 238

B2B Social Media Marketing Influencer 238

Hootsuite

OCTOBER 30, 2024

Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness. Look for common interests among your followers based on the content they engage with, the hashtags they use, and the communities they’re part of.

Social Media Management 125

Social Media Management Social Media HootSuite Metrics 125