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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Smart syndication. With syndication the primary SEO aim is protecting the original source and reducing the risk of being outranked for your own content.

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Google News Optimization Tips

Adam Sherk

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). a group of articles on a particular topic) are ranked according to “aggregate editorial interest.” Titles matter – Create good HTML title tags and on-page article headlines.

News 158
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I Hope News Corp Does Block its Content from Google

Adam Sherk

It would also be interesting to see how Microsoft addresses the financial realities of trying to extend such an arrangement to a larger group of publishers. I’d actually like to see this happen…it would make for an interesting case study demonstrating that the only one hurt by such a deal is News Corp itself.

News 101
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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

They are indeed #2 in terms of total fans (among the group of news sites that I looked at). Mike, I should have included MSNBC in the original group. The Daily Telegraph has N/A for likes and comments because they do not appear to posting any updates or links at this time. Their fan engagement figures also rank high.

Sites 238
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Twitter Suggested Follows – Today's Studio 54 Velvet Rope

Adam Sherk

It’s not the same 20 every time – Twitter randomly shuffles in 20 profiles from the group it has deemed worthy of recommendation. Since new users aren’t always sure exactly how to use Twitter, this starter group can be quite helpful, so the profiles that are featured do end up getting a steady stream of new followers.

Twitter 100
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25 Major News Sites Ranked By Page Speed

Adam Sherk

I started with the group I used in my news sites domain authority post and added a few more. News moved it to the top of the group for articles and knocked Guardian.co.uk To get a basic idea I ran Page Speed , the open source Firefox/Firebug add-on that Google recommends, on the home page of 25 news sites. UPDATE: Adding Yahoo!

Sites 161
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Your Mom's Coming to Facebook, But She May Not Stick Around

Adam Sherk

Email is by far still the preferred tool for online communication and content sharing in her age group, but social media is beginning to make inroads. From what I’ve observed she doesn’t necessarily know she’s doing half the time (sorry Mom!), but her and her friends seem to be sticking with it. Let’s see what they make of Google Wave.

Facebook 101