A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
But, my challenge to you is to put that paradigm aside and think about the four main groups media types. It includes partnerships, alliances, syndicates and more. Definition: Owned Earned Shared Paid Media. Most people think of media as being in two blocks: social media and mainstream media. They are: earned, shared, owned and paid.
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