Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” As the story goes, Twitter early adopter Chris Messina, proposed the hashtag for organizing tweets.

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Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind.

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Keyhole.co

DECEMBER 13, 2022

Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. One of the notable social media management tools that help you streamline your social media strategy over a single interface is Agorapulse. .

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Sprout Social

MAY 15, 2023

Sprout Social Sprout Social’s social listening tools give you a comprehensive look into conversations that are relevant to your brand. Track conversations related to your brand across all major social networks and other online sources. The social listening tools are part of a custom-built plan for enterprise users.

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Tools Tweetdeck Brands Sentiment 112

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Blogger is a free blogging platform owned by Google.

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Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Google Alerts.

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Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Reputation Tools Brands How To 131

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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API Social Media Management Platform Instagram 93

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. And to some extent, it does manage to do a fair job. Like every free tool out there, Google Alerts lack loads of intuitive features. And then, the needle points to a free tool.

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Industry News Google Brands 52

agora pulse

MAY 21, 2020

When I first begin working with a new client to provide social media management at Contentworks Agency , I run a quick competitor analysis. Check their social strategy. Are they going for thought leadership, polls, trending hashtags , GIFs, or video. How are they using social media to engage and drive traffic?

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Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not “everyone” ( unless you’re Google ).

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Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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Hootsuite

JULY 5, 2023

A social media API is a piece of code that allows social media networks to integrate with third-party apps and tools — for example, social media management tools like Hootsuite. All popular social media networks have APIs that developers can use to create social media management tools.

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API Social Media HootSuite Reddit 89

Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

MAY 4, 2021

Our team at Ignite Social Media recently met with Alexa Heinrich , Social Media Manager for St. Petersburg College and Expert on Digital Accessibility, who helped educate our teams on various ways to ensure social media content is accessible to all. Accessible Copywriting Tips. Live Video Captions.

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Social Media Tips Content Vimeo 155

Webbiquity SMM

MARCH 15, 2018

Additionally, you can also search for content yourself, with keywords, hashtags, or specific Facebook Pages that you know. Another cool thing about PostPlanner is that it allows you to engage your audience with interesting status updates, questions, fill-in-the-blank updates, and all kinds of other types of social media updates: Agorapulse.

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Hootsuite

OCTOBER 12, 2023

This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. There are a few ways to hatch a social listening plan. First, you can set up Google Alerts for keywords related to your business. But that might take a while.

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Hootsuite

FEBRUARY 5, 2020

The Google Adwords Keyword Planner is a great place to identify the keywords most relevant to your brand. Even if you don’t advertise with Google Adwords, this tool is free to use. Check who’s ranking for those keywords in Google. Enter the links to their social profiles in your competitive analysis spreadsheet.

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agora pulse

OCTOBER 30, 2020

While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. Read on to find out how Pinterest and Google are connected, and how you can use SEO strategies to boost your Pinterest marketing. What do you do to improve your content rankings on Google?

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Marketing Hashtag SEO CPC 119

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Google tells us that “Impressions are counted if the thumbnail is shown for more than 1 second and at least 50% of the thumbnail is visible on the screen.” Here is a strong list for starters: Account activity.

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YouTube Engagement Metrics Analytics 100

Keyhole.co

DECEMBER 14, 2023

Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks. Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible.

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Hootsuite

MAY 11, 2020

If you haven’t added an account yet, you can do that by clicking +Add a social network in the box and following the directions. Drop the image and / or video you want to post to Instagram in the Media section. Once you’re done, add your caption in the Text section as well as any hashtags you want to use. Adjust lighting.

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Hootsuite

JUNE 29, 2020

Start by Googling your company name and the name of your products to see what social accounts come up. Search social networks. After your Google search, visit each of the main social networks and search directly for your brand and product names to see if you uncover any unexpected accounts.

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Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. You can dissect which type of your posts on social garner more engagement and at what time. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

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Hootsuite

FEBRUARY 24, 2021

Common social media questions. If you’re a social media manager, you’ve probably been asked these questions. What is a social media manager and what do they do? Social media managers communicate on behalf of a company or organization through social media channels.

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agora pulse

APRIL 21, 2017

Quickly these folks are asking their friends and Dr. Google for Instagress alternatives to keep their Insta-mojo going. The short of it: Automating your interaction on Instagram is bad social media. Social media management tool Hootsuite ran an experiment with Instagram automation and got the non-results I’m warning you about.

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Hootsuite

JUNE 29, 2021

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Engagement rate is a formula that measures the amount of interaction social content earns relative to reach or other audience figures. use of branded hashtags. All you need to use this calculator is Google Sheet. quote tweets.

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Hootsuite

NOVEMBER 5, 2019

At the very least, people will find you via the hashtags you select. Scheduling your posts in advance is a simple hack for your Instagram hashtag strategy. While using the same thirty mostly-irrelevant hashtags on every post will win you no points with the algorithm, with a scheduler you can fine-tune your tactics in advance.

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Oktopost

NOVEMBER 30, 2023

Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers. Offering comprehensive insights such as visitor numbers, geographic locations, popular pages, and traffic sources, Google Analytics empowers marketers to make informed decisions for optimizing their online presence.

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Forums Reddit Analytics Sentiment 62

Hootsuite

MAY 3, 2023

Your Facebook page can appear in Google search results, so optimizing your title with relevant keywords is important. Work on your Instagram hashtag strategy Instagram hashtags are an effective way to expand your reach, increase impressions, and tap into relevant conversations on the platform.

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Real Estate Tips How To Hashtag 93

Hootsuite

MAY 25, 2020

You can also use Hootsuite, our social media management platform , to manage multiple Twitter accounts (as well as accounts on more than 35 other social networks) in one dashboard. Step 1: Click your profile icon in the top-right corner, then select Manage Social Networks.

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HootSuite Twitter How To Hashtag 119

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Sprout simplifies online review management by pulling reviews from Facebook, Google My Business, TripAdvisor and other online review sites into one platform.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Keyhole With over 6,000,000,000+ posts analyzed, Keyhole boasts of big-wig brands such as Google, Spotify, L’Oreal, and Mashable. Keyhole is a Mention alternative offering end-to-end social media management packages.

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Buffer Social

SEPTEMBER 15, 2016

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. 3 Tips for Getting Hired as a Social Media Manager.

Social Media Management 40

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Keyhole.co

DECEMBER 10, 2022

You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. Sprout Social. Easily one of the most comprehensive cross-channel social media analytics tools on the list is Sprout Social. Why should you prefer Keyhole? Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Hootsuite

MARCH 2, 2020

Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. And Google just jumped into the short-form video game with Tangi. Videos, hashtags, sounds, and effects can be added to a user’s Favorites section. But there’s no rule book.

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Buffer Social

MARCH 6, 2017

Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). If you’re looking for social media management tools, this list might help you use them! Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

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