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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. The Yahoo attribution links do not point directly to the original article URLs.

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Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. Digital Media and Marketing Framework Example. Here’s an example to demonstrates a marketing communications challenge…getting the new apartment block of a not-for-profit organization rented out.

Marketing 367
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Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you publish content, others can find it when they are ready, not just when you are on the platform posting that content. Ary Rosenbaum became interested in publishing content several years ago.

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers. But What About Nofollow?

Survey 166
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Translation and Localization Tips for Publishers

Adam Sherk

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. When you publish your online newspaper or magazine in other countries you need to be aware of cultural differences.