Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Hashtag Social Media Sentiment How To 52

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Make them mean something. Be realistic.

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Hashtag Sentiment Campaign Education 269

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. Track customer sentiment. That’s where sentiment analysis can help you.

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Sentiment How To Analysis Trends 142

Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

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Hashtag Analytics Instagram Sentiment 52

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

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Examples Brands Sentiment Reputation 112

Keyhole.co

NOVEMBER 17, 2023

Keep reading to get inspired by a few notable real-life social listening examples. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. How did the company do this?

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Examples Brands Sentiment Reputation 59

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

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Hashtag Tools Tourism Hotels 156

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. For instance, in the above example where a customer complained about receiving raw chicken, Wendy’s was quick to acknowledge the issue and asked for the specific location details to further assist the customer.

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Examples Social Media Brands Issues 52

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Hashtags: What hashtags are your competitors using?

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Analysis Sentiment Marketing How To 106

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. For example, if a marketer at Sprout Coffee Co. This can take a lot of shapes.

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How To Sentiment Template Templates 99

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. For example, in the third quarter of 2020 alone, the number of users jumped 8%, increasing daily use by 27 million users. Twitter Has A Big User Audience.

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Twitter Strategy Hashtag Marketing 230

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

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Social Media Sentiment Loyalty Microsoft 110

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

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Instagram Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

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Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

AUGUST 19, 2021

3 social commerce examples you can learn from. If you’re working with a larger inventory, you can use Sprout’s Instagram Performance Reports to make smarter listing choices based on content engagement and hashtags consumers associate most with your brand. The Body Shop . 3 ways to increase sales on social media.

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Examples Tips Patterns Instagram 133

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Scope the terms, hashtags and keywords to monitor No surprises here. This applies to both positive and negative sentiments alike.

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Reputation Sentiment Analysis Notification 97

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. For example, hopping on the viral “ Area 51 ” trend, Bud Light launched a special edition of their beer and marketed it on Twitter.

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Twitter Sentiment Microblogging Hashtag 59

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An example of this is how Spotify uses machine learning to improve content recommendations. What is AI-driven customer experience?

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Sentiment Analysis Patterns Price 105

Keyhole.co

JANUARY 16, 2024

Take a look at the example above, Lush consistently demonstrate the quality and uniqueness of their products by highlighting how only Lush provides fresh and natural cosmetics. For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Ready to tune in?

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Analysis Sentiment Reputation Hashtag 52

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. For example, the United States may be annotated as The United States of America, The US and U.S.

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Brands Sentiment Analysis Marketing 85

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. Who are they listening to?

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Advertising Social Media Strategy Tools 107

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags.

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Analytics Social Media Tools Price 179

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

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Hashtag Analytics Campaign Social Media 60

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. For example, Simpli.fi They are also your best evangelizers and key to building your employer brand.

Analytics 85

Analytics Conversation Brands Sentiment 85

Social Media Strategies Summit

FEBRUARY 24, 2021

Well, let me give you an example. 3 Examples of Social Media Listening in Action. Here are three practical examples of social listening in the wild: 1. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Your campaign hashtags. Industry-specific terminology and hashtags. Your product name.

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Social Media Strategy Sentiment Marketing 147

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. For example, you may be interested in such features as tracking the highest-performing videos on YouTube or downloading reports. For example: If you peek into Apple ’s YouTube channel, you’ll see over 190 videos and shorts. What topics do they discuss?

Analysis 52

Analysis YouTube Tools Strategy 52

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Agorapulse.

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Analytics Tools Twitter Hashtag 204

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Sentiment Analysis. What tools they are using.

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B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. For example, Zendesk outlines five customer types : angry, impatient, vague, demanding and challenging.

Reputation 106

Reputation System Brands Knowledge Base 106

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Relevant hashtags. What is social media monitoring? Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

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Sentiment Marketing Analysis Loyalty 132

Sprout Social

MAY 24, 2022

Paid media examples. Owned media examples. Earned media examples. Take Bissell’s Little Green Machine for example. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. For example, there are dozens of social media metrics you can track.

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Sentiment Metrics Hashtag Review 98

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . For example, a competitor call-out presents an opportunity for your brand to intervene. For example, Sprout’s Smart Inbox provides a real-time, up-to-date list of all of your social interactions. The problem?

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

DECEMBER 15, 2023

Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

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Sentiment Price Analysis HootSuite 52