FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results
Bill Hartzer
JUNE 25, 2013
The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, With all of the new ways that consumers can get their search results (desktop search, mobile search, voice search, etc.), 3) both prominent shading and a border.
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