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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly Earned media is about getting third-party media coverage for a business. Paid media includes social media advertising, sponsored stories and native ads.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. You can also scan the highlights of this webinar on Twitter by reading the following Storify:

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

You know that content curation can help you get more followers and more engagement on social media, but you also know you need to optimize the process in order for it to truly pay off. Storify – Create or find stories. Imagine that you missed a really great conference but you heard that someone ‘storified’ it.

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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Engage your Employees – An obvious place to help scale your efforts once a unified social media platform is in place is leveraging your employee advocates to help get the word out. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

Break with Brand Boredom – Amber discussed new ways to tell your story that are more engaging – more like a conversation than a brand talking. You can also scan the highlights of this webinar on Twitter by reading the Storify below. To get a copy of the slides or to listen to the replay, please click here.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

A ratio of greater than 10 indicates the business is using the account more as a broadcast channel than for actual social engagement. Kissmetrics turned its back on more than 244,000 followers; Storify abandoned its following of more than 250,000 users, ;Tweepi left behind more than 380,000 people and organizations following the company.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. Storify Review: . Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. Some social media influencers were first-time bus rides.