November, 2020

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YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition

Social Media Today

YouTube has announced an update to its Terms of Service to cover the use of facial recognition data and new rules around monetization of content not in the YouTube Partner Program.

YouTube 218
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Facebook Business Manager: Ad Accounts

Jon Loomer

The foundation of a Facebook Business Manager account is access to ad accounts. The entire purpose of Business Manager is to organize your people, partners, and assets for the purpose of advertising. In previous posts, we’ve discussed the following: Adding People, Partners, and System Users to Business Manager. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager.

Facebook 215
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Living in Gratitude

Janet Fouts

I’ve been thinking a lot about gratitude lately, not just because of Thanksgiving on the horizon, but actually because of a loss in our family. Our little dog passed away quite unexpectedly and it was heartbreaking for our family to sit with her in those last hours. This morning in the shower I was reminiscing of all the wonderful moments we had with her, how she always knew when someone needed a smile or a cuddle.

List 203
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71% of Businesses Do Not Have a Plan to Deal with Potential Cyber-Attacks

The Realtime Report

71% of Businesses Do Not Have a Plan to Deal with Potential Cyber-Attacks. Over the last year, SMEs decreased their IT security by an average of $4.9m! 32% of businesses see ‘no reason to invest so much in IT security’ Even though there has been a drop in security investments, 66% of SMEs say it is worth making ‘huge’ investments in cybersecurity practices. 31% of SMEs believe that they are not at risk themselves and its bigger businesses who are. 71% of businesses do NOT have a formal pla

Survey 185
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Fellow Employers: Our Female Employees are Not Ok; We Can Help

Ignite Social Media

Perhaps someday the challenges facing women in a COVID-impacted workplace will be no different than those facing men. But today that’s just not the case. While 10% of people experienced joblessness of at least one week because of caretaking, that number jumps to 61% for women with children under age 6. Regardless of advances made in many areas of our society, women are still more commonly caregivers than men.

iPad 184
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How to Get Started With Content Marketing

agora pulse

BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketi

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More Trending

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How to Set Up Business Verification in Facebook Business Manager

Jon Loomer

We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Maybe you’ve actually violated advertising policies. If that’s the case, it’s something that you need to sort out with Facebook.

Badge 210
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The magic of clustering audiences

Audiense

Anything you do in business requires understanding some level of audience data. Whether you're thinking about which products will resonate, whether you're reporting on them, whether you're planning business activities that will affect audiences, analyzing them, strategizing or targeting, it doesn't matter. It all comes down to audiences.

Report 170
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The Big Five: How to Use Personality Psychology to Improve Your Marketing

The Realtime Report

The Big Five: How to Use Personality Psychology. to Improve Your Marketing. Your business is nothing without effective marketing strategies. Marketing, while often seen as mostly numbers and data, actually must consider human behavior and personality in order to be effective and grow your business. When you think about human behaviors and personality traits, you can better market your product or service and touch on the emotions of your customer base to make more sales.

How To 185
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Instagram Reels: What Brands Should Know

Ignite Social Media

What is Instagram Reels? Social media giant Instagram recently rolled out its newest feature: Reels. With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. You may be able to access it from your home screen by tapping the “movie clapboard” icon, or you may have to navigate to the Explore tab by tapping the magnifying glass a

Instagram 179
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. Here are our favorites. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions.

Analytics 179
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Facebook Shares New Insights into Evolving Consumer Behaviors Amid COVID-19

Social Media Today

Facebook has published a new report which looks at emerging consumer behaviors during the COVID-19 pandemic, what they mean for future trends, and how marketers can respond.

Facebook 218
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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is curated content?

Curation 145
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Making Sense Outta B2B Social Listening

Oktopost

Ever wonder why B2B social listening is considered a black hole in terms of ROI? On this podcast episode of Radically Transparent , I decided to catch up with Saif Ajani , CEO and co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of B2B social listening.

B2B 139
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Keys for Building an Effective Employee Retention Strategy

The Realtime Report

5 Keys for Building an Effective. Employee Retention Strategy. COVID-19 has affected pretty much every part of our daily lives, and for many Americans it also meant big changes in how their business lives were conducted, with about one-third of Americans working from home due to stay-at-home orders and responsible social distancing practices. Many of these people have found that working from home is good for their mental health as well as their production at work, and the trend is expected to co

Strategy 185
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Parler: What Brands Need to Know About the Latest Social Media Network

Ignite Social Media

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?”. What is Parler? Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Their biggest differentiator is their concept which is to provide a social media network that is free of judgement, where people can freely express their own thoughts and opinions.

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Selling on Facebook: How to Plan for the Holidays

agora pulse

Bonus Material: FREE Social Content Calendar. Selling on Facebook is different from selling on other social media channels. Especially during the holidays. Check out these tips for excelling at Facebook this time of year. You may have already started preparing for the holidays, whether it’s for your own business or for your clients’. As we’re rounding the corner upon Thanksgiving, we certainly hope that you have.

Facebook 166
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Facebook Outlines Evolving Efforts to Combat Hate Speech in New Report

Social Media Today

Facebook has released the latest version of its Community Standards Enforcement Report, which now includes a specific section on the prevalence of hate speech.

Report 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Create a Successful TikTok Marketing Strategy

Hootsuite

Considering TikTok marketing for your business or organization? You’re not alone. We polled more than 800 professionals on LinkedIn, and the results reveal that many are still thinking about it. The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo.

Strategy 145
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Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that.

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A Guide to Upgrading Your Home-Working Setup

The Realtime Report

A Guide to Upgrading Your Home-Working Setup. In March and April, working from home felt novel. Nowadays, it’s become run-of-the-mill and a little dull – and as a business leader or manager you might have noticed that your staff are becoming a little sloppy, both in appearance and in their working style. In order to give your remote working teams a much-needed shot in the arm this winter, this guide looks at upgrading your remote working setup so that your team runs effectively and confide

Software 185
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14 Tips for Preserving Your Mental Health While Working in Social Media

Ignite Social Media

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. Recent data tells us that over 50% of the global population and 79% of the U.S. population use social media, and regular usage has spiked this year in large due to the global pandemic. Now, people are using social media to educate themselves about what’s happening in the news, find information about local establishments, keep themselves connected to friends and family

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Quickly Upskill Your Marketing Team

Oktopost

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? And who can marketers of any level turn to define or refine an ideal marketing job or career in today’s climate? With the coronavirus pandemic impacting the future of the way we work and many members of the marketing community currently #OpenToWork , I felt it only appropriate to sit-down with Erik Harbison , CMO, digital marketing coach, advisor, connector and cu

Team 133
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Despite Everything, Facebook Remains a Prominent Facilitator of Election Misinformation

Social Media Today

Despite spending years preparing for the 2020 US election, insights show that Facebook remains a key facilitator of misinformation in the wake of the poll.

Facebook 218
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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. You can use them to monitor your progress toward achieving specific goals like growing subscribers or increasing video views , and identify what works and what flops. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics.

Metrics 145
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Video accessibility: How to add YouTube subtitles to your videos

Sprout Social

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. This is why adding subtitles to videos is such an important step when publishing your content on YouTube.

YouTube 139
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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5 Facts About the Instagram Algorithm

Later

Ready to separate fact from fiction for the Instagram algorithm ? In a series of Instagram Stories from the @creators account, Instagram walked viewers through the most common questions regarding the algorithm. Here are the answers we’ve all been waiting for: Fact #1: All Account Types (Personal/Business/Creator) Are Treated Equally. Want to switch to a Business Profile , but worried it might affect your engagement?

Instagram 139
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Whatever Happened To Innovation On Social Networks?

Forbes Social Media

The arrival of Fleets on Twitter exposes once again the widespread lack of imagination on social networks, with each copying the other, to the point that users are no longer even clear which one they are on.

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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages.

LinkedIn 131
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Facebook Looks to Boost Watch Viewership with Exclusive Deal for Indian Cricket Tour

Social Media Today

Facebook has signed an exclusive deal to broadcast the Indian cricket team's latest tour of Australia, which could help boost Watch viewership in India.

Facebook 216
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New at Hootsuite: Instagram Enhancements, Inbox Updates & More Apps

Hootsuite

We’re approaching the end of 2020, and what a year it’s been. From the Australian bushfires to the COVID-19 pandemic, and the outcry against racial inequality resulting in the Black Lives Matter movement gaining global momentum, day to day life has changed for many of us. Our ability to connect authentically online has become more important than ever.

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