Mon.Jul 17, 2023

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. It could be a sign of where attribution is heading. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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How Marketing Executives Ride the Roller Coaster of Success w/ Laura Gassner Otting

The Social Media Hat

Partnership Unpacked, Episode 30, with Laura Gassner Otting The post How Marketing Executives Ride the Roller Coaster of Success w/ Laura Gassner Otting appeared first on The Social Media Hat.

Marketing 139
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How Long Did it Take Apps to Reach 100 Million Users? [Infographic]

Social Media Today

With Threads reaching 100m users in record time, here's some context on what that means.

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Twitter Africa Workers Reportedly ‘Ghosted’ After Musk Fired Them

Forbes Social Media

The ex-workers have reportedly still not received severance pay after Twitter fired them in November, just four days after the Accra office opened.

Report 98
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Long Did it Take Apps to Reach 100 Million Users? [Infographic]

Social Media Today

With Threads reaching 100m users in record time, here's some context on what that means.

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Today’s Google Doodle Celebrates Woman Who First Discovered The Greenhouse Effect

Forbes Social Media

In 1856 Eunice Newton Foote first demonstrated in a scientific experiment the heat-trapping properties of carbon-dioxide and other greenhouse gases.

Google 89

More Trending

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Google Warning: Album Archive Will Be Canceled In Two Days. Download Your Photos Now.

Forbes Social Media

Google is shutting down its Album Archive feature on July 19, taking with it any images you may have stored there.

Google 98
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TikTok Enables Passkey Access on iOS, Improving Account Security

Social Media Today

Now, iOS users will be able to log-in to TikTok using Face or Touch ID.

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Can Threads Keep It Together? 3 Things I Think It Should Try

Forbes Social Media

With major launches at companies like Meta and Twitter, the focus is almost unilaterally on going live at all costs.

Cost 97
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Meta Files New Patent to Gather Voice ID Data for User Authentication and Info Matching

Social Media Today

The patent seems to be aimed with the development of its AR glasses.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Make Money on YouTube

Buffer Social

Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold. 💡 Schedule your YouTube Shorts in Buffer → YouTubers can monetize their content in several ways, from brand sponsorships to selling merchandise.

YouTube 72
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Meta Files New Patent to Gather Voice ID Data for User Authentication and Info Matching

Social Media Today

The patent seems to be aimed with the development of its AR glasses.

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8 of the Best Online Reputation Monitoring Tools

Hootsuite

Knowing what people are saying about you isn’t just a vanity exercise — this is critical information that can impact your business. Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

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Instagram Chief Says EU Access to Threads Could Take Months, User Retention ‘Better Than Expected’

Social Media Today

European users won't be logging into Threads anytime soon.

Instagram 148
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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20 Top Social Media Tools To Make Your Life Easier in 2023

Hootsuite

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. A good tool can help you work faster, create better content, collaborate with your team, analyze your results, and plan for the future. Basically, the right tool can make your job a lot easier. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

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Instagram Chief Says EU Access to Threads Could Take Months, User Retention ‘Better Than Expected’

Social Media Today

European users won't be logging into Threads anytime soon.

Instagram 148
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Artificial Intelligence for Agile at AgileAus23 #sydney #scrum

Laurel Papworth

In August I’m giving a keynote at the AgileAUS23 conference and then we head into a one day workshop later in the week! Please book here: [link] Transcript of Artificial Intelligence and Agile at AgileAus23 invitation to workshop/keynote video: Hello, my name is Laurel Papworth. On the 14th of August, I’m going to be speaking at AgileAus23 on artificial intelligence and Agile.

API 52
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Meta Announces New Video Features for Facebook as It Looks to Align With Broader Usage Trends

Social Media Today

Video is now the key driver of Facebook usage.

Video 148
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Share Your Screen on WhatsApp

Tweaklibrary

WhatsApp has become popular across the world, especially in Asian countries. We use WhatsApp to connect to our friends and family members through chat, voice, or video calls. WhatsApp has evolved a lot in the past few years. There have been options to make payments, edit sent messages, use WhatsApp in dark theme mode, and share screens on WhatsApp. Not everybody is aware of how to share screens on WhatsApp.

How To 19
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Meta Announces New Video Features for Facebook as It Looks to Align With Broader Usage Trends

Social Media Today

Video is now the key driver of Facebook usage.

Video 148
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Unlocking org-wide impact: The benefits of a social media center of excellence

Sprout Social

Many brands have only scratched the surface of what social media can do for their business. Why? They lack an organizational framework that connects social efforts to their wider company goals. A social media center of excellence model can unlock the full power of social—including increasing brand awareness, supporting recruitment efforts, refining product development and driving revenue growth.

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Twitter Rolls Out Communities Promotion Module for Profiles to All Users

Social Media Today

A new way to highlight your Twitter community.

Module 148
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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From the Experts: How to Communicate Your Employer Brand on Social

Oktopost

Kinga Kusak and Ale Schlesinger discuss how to communicate your employer brand on social for long-term success. Listen to the Podcast: Or subscribe on Spotify, Apple Podcasts , or YouTube Episode Summary Employees are the lifeblood of every company, and for long-term success in attracting and retaining top talent, effective employer branding is crucial.

Brands 118
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Twitter Rolls Out Communities Promotion Module for Profiles to All Users

Social Media Today

A new way to highlight your Twitter community.

Module 148
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Social CRM: How (and why) to manage customer relationships on social

Sprout Social

Social media provides businesses with direct, real-time access to their customers. Each interaction tells a story that can be explored and learned from. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration.

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Emojipedia Shares Most Used Emojis of 2023 for World Emoji Day

Social Media Today

Do these reflect your own emoji usage?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Emojipedia Shares Most Used Emojis of 2023 for World Emoji Day

Social Media Today

Do these reflect your own emoji usage?

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Instagram Announces Tighter Rate Limits on Threads to Combat Spam Attacks

Social Media Today

Elon's gonna’ love this.

Instagram 148
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Instagram Announces Tighter Rate Limits on Threads to Combat Spam Attacks

Social Media Today

Elon's gonna’ love this.

Instagram 148