Mon.Mar 20, 2023

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9 Custom Events That Fire on My Website

Jon Loomer

You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. You can use them to add granularity to reporting, optimization , and even targeting.

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Twitter’s New Text Formatting Options Move a Step Closer

Social Media Today

Bold, italics and underline options are coming to your tweets.

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

Car Rental Business: Advantages And Disadvantages The car rental business is becoming an increasingly popular industry in large cities and resort towns. The essence of it is to provide people with the opportunity to rent a car for a short period of time. These services are often used by those who need a car for a special event, such as a wedding, vacation, or business trip.

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Twitter Looks to Add ID Verification to its Twitter Blue Sign-Up Process

Social Media Today

Twitter's looking to add an extra layer of verification to the Twitter Blue process.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Do we have a disconnect? Ann Latham on Mindful Social

Janet Fouts

How are we communicating what we need to others? Can we have a conversation, give feedback or direction and feel we’ve represented our best selves? What happens when we don’t and things start to go awry? Maybe we aren’t connecting as best we could. My guest on this week’s Mindful Social podcast is Ann Latham. She’s the author of several books on clarifying our thoughts and how we communicate them to others, improving our relationships at home and at work.

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New Data Suggests that Hate Speech is on the Rise on Twitter 2.0

Social Media Today

Elon Musk claims that hate speech is down, but new evidence suggests otherwise.

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Twitter Experiments with New Option to Get Notifications on Tweet Activity

Social Media Today

The option would enable you to get notifications for replies on any tweet.

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Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business

Buffer Social

The value of sending snail mail is something that was ingrained in me from a very young age. After birthdays or Christmas, my parents would expect me to send thank-you cards to friends and relatives who gave me presents. When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail.

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Musk Says That Twitter Will Open Source its Feed Algorithm Next Week

Social Media Today

Musk has pledged to provide more transparency into Twitter's internal proceses.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Congratulations on your engagement! Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Read on for the best tips and tricks to get more likes, comments, shares and saves on your content—it’s a big commitment, but we do crazy things for the followers we love.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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TikTok Moves to the Next Stage in its Efforts to Stave Off a US Ban

Social Media Today

TikTok's calling on influencers to help it sway opinion in Washington.

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How To Write a Social Media Manager Resume [Free Templates]

Hootsuite

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job. Job hunting and resume-building can be stressful. However, if you’ve got the right skill set and the right resume, you can easily highlight your best qualities and get that interview.

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Pinterest Provides New Tips on Effective Pin Advertising Approaches

Social Media Today

Some tips to help you maximize your Pin promotions.

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What is Meta Verified? Everything You Need to Know in 2023

Hootsuite

Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content.

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7 Simple Ways to Lower Your Facebook Cost Per Click

Hootsuite

Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 billion people ? That’s right; Facebook is alive and kicking! Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content. Savvy marketers know to keep one eye on the bottom line and look for ways to save businesses money.

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How To Develop Profitable Relationships With Big Brands w/ George Thomas

The Social Media Hat

Partnership Unpacked, Episode 13, with George B. Thomas The post How To Develop Profitable Relationships With Big Brands w/ George Thomas appeared first on The Social Media Hat.

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Best IPTV Service Providers (2023)

Tweaklibrary

IPTV stands for Internet Protocol Television ; the service lets you watch live TV through the Internet. The effective technology is designed to replace the traditional cable & satellite transmitting services. With these IP-based services, you can watch a wide range of channels and programs that delivers popular video & audio content. Not only this, it even includes “video-on-demand content” in high-quality to keep your entertainment game up.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.