Wed.May 08, 2019

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat.

SEO 239
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This is What Marketers Can Take Away From Facebook's F8 2019 Announcements

Social Media Today

Facebook's F8 may be labeled as a developer conference, but it's equally as important for marketers. Here's what social media marketers can take away from this year's F8 event.

Facebook 168
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Real Estate Trends Taking Hold in 2019

The Realtime Report

Real Estate Trends Taking Hold in 2019. With the year now entering Spring, 2019’s real estate trends are shaping up. Expectations and new ideas are leading developers down a new path. With apartment living surpassing homeownership , renters are finding that life in the country’s top apartments has more perks than ever before. Now, luxury living like this in Manhattan is redefining the standard for affordable apartments.

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Facebook's New Competition-Based Ad Metrics Are What We've Always Needed

Social Media Today

With the social giant's latest quality, engagement and conversion ranking metrics, we're finally headed toward transparent ad performance, Dropkick Ads CEO Orlando Rios writes.

Metrics 165
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Wade Through Facebook’s Declining Organic Reach

agora pulse

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In fact, the study revealed that the reach per post had fallen by a whopping 42% as compared to the previous year. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018.

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Creating Content for Every Social Media Platform

Social Media Today

When building a social strategy, always approach each platform as its own. Here we share some data on the best way to approach each social media platform.

Platform 167

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8 Proven Social Media Tips for Startups

Social Media Today

Here are 8 steps every start-up business needs to take to launch their social media presence and build and audience.

Startup 168
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How to create a YouTube Business account: a step-by-step guide

Sprout Social

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. But for businesses on the fence about video marketing, we’ve almost reached the point of “now or never.”. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content.

YouTube 111
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Survey: 90% of Marketers See Revenue Impact from Social Media

Social Media Today

However, 53% of marketers have trouble proving the value of social media and 31% struggle to secure budget for it.

Survey 168
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How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. Why now? Because the platform’s rapid evolution and growth mean that what worked in the past isn’t going to score you the same sort of engagement today. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers.

Instagram 110
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Jared Leto's 3D Printed Gucci Head Cost $11,000. Make Your Own For $500 Or Less

Forbes Social Media

When Jared Leto walks up the steps at the Met Gala, in a custom-made Gucci gown, carrying his own head, well, heads turn. Hearing that his 3D printed head reportedly cost around $11,000, might stun you a bit more, but here’s how you can probably 3D print one on your own for about $500 or less.

Cost 75
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5 Ways to Optimize Your Blogging Content

Cortex

1. Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking.

Content 74
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How YouTuber Deepica Mutyala Is Disrupting 2019 Beauty Standards With Community-Driven Makeup Line

Forbes Social Media

Millennial beauty influencer and CEO of Live Tinted, Deepical Mutlaya, launched her first beauty product, Huestick, a multitasking makeup product made for every skin tone.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket. Airbnb took travel, and made us all feel at home across globe. Netflix made video rentals a thing of the past, and disrupted the Oscars. And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on.

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Facebook Setting Aside $3 Billion For Record Civil Fine

Forbes Social Media

Facebook has already prepared for what could be the biggest civil fine levied by the U.S. government in history and set aside $3 billion dollars. All of this stems from the Cambridge Analytica fallout, which exploited Facebook’s data of black adults its largest user group and 87 million Americans.

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2019 Social Media Keyboard Shortcuts [Infographic]

Social Media Today

Want to spend less time doing your every-day social media tasks to free up time for other work? Here are a few time-saving shortcuts.

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Facebook Plans To Build New WhatsApp Payments Feature In London

Forbes Social Media

Facebook plans to add around 100 people to its WhatsApp teams in London and Dublin.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Get Your Followers to Book Appointments on Instagram

Later

Just in time for National Small Business Week, Facebook recently announced that it’s expanding several of its small business-focused tools, including the ability to book and manage appointments directly on Instagram and Facebook! This is a big deal if you’re a service-based business on Instagram. Rather than spending a ton of time scheduling customer appointments and sending out reminders , you can now accept and manage appointments, collect customer information, and send appointment

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How To Tame Big Tech

Forbes Social Media

Public interest advocate Harold Feld has a new book on tech regulation, which means we all need to stop what we’re doing and take note. In “The Case for the Digital Platform Act,” Feld lays the foundation for a major regulatory intervention in the tech platform space.

How To 48
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Acronyms for the Social Media Marketer [Infographic]

Social Media Today

We have defined 7 acronyms every social media marketer should know today.

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Target Media Network Takes a New and Dynamic 'Brand Stand'

Forbes Social Media

Target made its first appearance at Newfronts, the Interactive Advertising Bureau’s (IAB) Digital Content event last week and unveiled its newly renamed and repositioned Target Media Network. The bold and unconventional graphic identity depicts the ever-changing nature of media communications.

Brands 46
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. But it’s not just about being a trendsetter — an Instagram strategy for a fashion business needs to not only captivate an audience, but also start a conversation, share experiences, and sell their brand lifestyle.

Fashion 83
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The 7 Dumbest Things People Do On LinkedIn (Part 2)

Forbes Social Media

Part 2 of my series about the dumb things people do on LinkedIn.

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Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential

WebInKnow

Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to live just 20 miles from the New Hampshire border so I can attend events hosted by the candidates at this first in the nation primary state.