How I Promoted My SMMW Speaking Session
Jon Loomer
MARCH 26, 2019
Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, I ran Facebook ads. In this post, I’ll outline: What I Did. How I Did It. The Results I Saw. Let’s dive in! My Ad. I created a campaign that began the Monday prior to my session, giving me a little more than three days of promotion (I spoke on Thursday morning).
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