Tue.Sep 12, 2023

article thumbnail

Don’t Optimize for Clicks!

Jon Loomer

A popular strategy is to run Traffic campaigns that optimize for link clicks or landing page views. In most cases, you’re throwing money away. The link click will be the algorithm’s entire focus. Meta is trying to get you the most link clicks at the lowest cost. Many of these clicks will come from people who click everything. They can also come from bots and click fraud that haven’t been detected yet.

Embedding 168
article thumbnail

New Report Looks at the Key Challenges that Social Media Marketers Face in 2023

Social Media Today

Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.

HootSuite 201
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Fortunately, you’re not alone. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 124
article thumbnail

New Report Looks at the Key Challenges that Social Media Marketers Face in 2023

Social Media Today

Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.

HootSuite 199
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Research Group Makes Music with ETs

The Realtime Report

Research Group Makes Music with ETs LightNet researches the edge of the possible. Their latest experiment involved making music with extraterrestrials. The team used electronic devices such as ham radios, theremins, MIDI triggers, Plant Wave devices, specially designed phone apps, electrodes, old tube TV’s and even lie detectors. The group of eight musicians, scientists and artists listened for eight weeks creating one of the first ever musical collaborations between ET’s and humans.

Research 103
article thumbnail

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

Social Media Today

The latest Sprout Social “Social Index” report covers a heap of key elements.

Report 210

More Trending

article thumbnail

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

Social Media Today

The latest Sprout Social “Social Index” report covers a heap of key elements.

Report 199
article thumbnail

What are the “Safe Zones” for TikToks and Instagram Reels?

Ignite Social Media

Have you spent hours building great TikTok or Reels content, only to have key parts hidden under words or icons? The key is making sure that all the important content you create is within the safe zone, which varies for each social network. Safe zones are the areas on the screen that will not be covered by handles, captions, music titles, descriptions or social reaction buttons.

Diagrams 101
article thumbnail

TikTok Says That Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads

Social Media Today

TikTok suggests that brands consider broader tracking to more accurately assess ad performance.

Brands 187
article thumbnail

Movie magic: How agencies & entertainment brands are lighting up the silver screen

Audiense

The box office has been booming this summer, with the Barbenheimer phenomenon driving major footfall to cinemas across the globe. Greta Gerwig’s long-awaited comedy Barbie is on track to become one of the highest grossing films of all time and Christopher Nolan’s Oppenheimer , released on the same day, has benefitted from the momentum as consumers attend a double bill of back-to-back cinema.

Film 100
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Meta Partners with US Universities on New Metaverse Education Initiatives

Social Media Today

Meta's looking to encourage more sectors to utilize VR and AR in their process.

Education 197
article thumbnail

Social Media Videos: A Must-Have in every Marketing Strategy!

Blog2Social

Learn how important social media videos are and how they effect your video marketing. Der Beitrag Social Media Videos: A Must-Have in every Marketing Strategy! erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

article thumbnail

Google Adds New AI Tool to Help Maximize Video Ad Performance

Social Media Today

The tool will can your uploads to ensure all the key elements are present.

Tools 205
article thumbnail

Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)

Buffer Social

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform , content posted by employees is seen as three times more authentic and has a click-through rate twice as high as brand accounts.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Google Adds New AI Tool to Help Maximize Video Ad Performance

Social Media Today

The tool will scan your uploads to ensure all the key elements are present.

Tools 198
article thumbnail

How to Use Intent Data to Fuel Lead Gen Efforts

Oktopost

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Fortunately, you’re not alone. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Data 62
article thumbnail

TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads

Social Media Today

TikTok suggests that brands consider broader tracking to more accurately assess ad performance.

Brands 179
article thumbnail

#606: Myth Busters Series: “I’m Not Credible Enough To Launch A Digital Course” (Ft. Radhika Lucas)

Amy Porterfield

Listen on… Concerned about credibility? Hear why “I’m not credible enough” to launch a course is a total myth Have you ever thought to yourself, “I’d love to […] The post #606: Myth Busters Series: “I’m Not Credible Enough To Launch A Digital Course” (Ft. Radhika Lucas) appeared first on Amy Porterfield | Online Marketing Expert.

Course 64
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts

Social Media Today

including insights from some of the world's top marketing leaders.

Privacy 193
article thumbnail

12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59 billion people , social networking sites are a goldmine of sales and marketing opportunities. They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes

Tools 52
article thumbnail

YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content

Social Media Today

Looking for a theme for your holiday promotions? Retro gaming is on the rise.

YouTube 185
article thumbnail

Twitter Advanced Search: A Comprehensive Guide for 2023

Keyhole.co

Are you tired of sifting through endless tweets to find that one specific gem? Is looking for your campaign tweet from 2012 exhausting? With roughly 6,000 tweets going out per second, getting vital information becomes a challenge. While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search.

Twitter 52
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

TikTok Launches In-Stream Shops to All U.S. Retailers, its Latest eCommerce Push

Social Media Today

TikTok's once again ramping up its push on in-stream shopping.

Retail 189
article thumbnail

2023’s Top 11 Social Media Management Tools For The AI Age

Keyhole.co

Social media dominates our daily lives for varying reasons like entertainment, news, or shopping. So, if you want to get noticed by your target market, building a thriving digital presence is a must. It requires accurate targeting and streamlined efforts. You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience.

article thumbnail

Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts

Social Media Today

The report includes insights from some of the world's top marketing leaders.

Report 176
article thumbnail

How To Get More Views on TikTok – 11 Proven Tips & Tricks

Keyhole.co

In the past few years, TikTok has transformed from a fun and quick video-sharing app to a potent marketing platform. Boasting a global user base of 1.7 billion , it is now a sensation among the Gen Z crowd. Thanks to this immense popularity, brands are increasingly relying on the video-sharing platform to present a retable image and gain visibility.

Tips 52
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Meta Partners with US Universities on New Metaverse Education Initiatives

Social Media Today

Meta's looking to encourage more sectors to utilize VR and AR in their process.

Education 163
article thumbnail

How You Can Hide Followers on Instagram?

Your Escape From 9 to 5

In today’s digital age, social media platforms have become crucial parts of our daily lives. They serve as virtual windows into our interests, hobbies, relationships, and even our routines. Instagram, one of the most popular platforms, is a visual diary that captures these aspects perfectly. While it’s fascinating to share your world with others, there.

article thumbnail

TikTok Launches In-Stream Shops to All U.S. Retailers in Latest eCommerce Push

Social Media Today

TikTok' is once again ramping up its push on in-stream shopping.

Retail 174
article thumbnail

How To Promote YouTube Videos In 6 Easy Ways

Keyhole.co

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. Fun fact: That’s not the *only* way to promote your videos. In this article, we’ll teach you six tactics that you can use to promote your YouTube videos and drive the engagement and views you’ve always dreamt of. 6 strategies for promoting YouTube videos YouTube is home to millions of videos.

YouTube 52
article thumbnail

YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content

Social Media Today

Looking for a theme for your holiday promotions? Retro gaming is on the rise.

YouTube 159