Don’t Optimize for Clicks!
Jon Loomer
SEPTEMBER 12, 2023
A popular strategy is to run Traffic campaigns that optimize for link clicks or landing page views. In most cases, you’re throwing money away. The link click will be the algorithm’s entire focus. Meta is trying to get you the most link clicks at the lowest cost. Many of these clicks will come from people who click everything. They can also come from bots and click fraud that haven’t been detected yet.
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