Mon.Oct 24, 2011

Trending Sources

Three Examples of Social Media Gone Bad

Spin Sucks

I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making money. Wait.

What Makes Your Facebook Page Get Banned - Social Media

Social Media Network Marketing

Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook. Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to understand however they end up making you ask what then can you do. Posting too many marketing Links will get you flagged by Facebook. Copy and pasting the same information around.

Three Ways to Increase Engagement On Your Website

Spin Sucks

Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. They can even do the opposite.

Studies Showing Why Your Fans Break Up With You


Tweet What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. 71% of consumers say that they’re now becoming more selective.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Working with a PR Pro: Third Time’s a Charm

Waxing UnLyrical

I’m back. Yes my “PR pro” series continues. I had previously written a two piece series on hiring and working with a PR Pro from the brand side. And I think the fact that this has become a series of posts v. just one post shows just how hard the process can be in finding the right fit for your business when it comes to public relations. The saga continues. What went wrong?

Email Isn’t Dead Among Facebook’s Exec Team

Convince & Convert

One of the great modern mysteries is how so many people legitimately believe that social media is “killing email” when nothing could be further from the truth. Social media and email are complementary tools, and it’s no accident that you can’t even SIGN UP for a social network without an email address.

5 essential books for geeks…

The Way of the Web

Having seen some recommendations for what Wired considered the essential books for any geek, and found it a bit esoteric in recommending the original Dungeons & Dragons manual, for example, I thought I’d recommend the five books I have read, owned, re-read and recommended on numerous occasions as the core of my own geek libary. It’s not a definitive list, as I’m sure there are some great books I’ve yet to read, and it’s not focused on marketing, because that requires it’s own list. And a study of hacking forums released just last week backs that up.

What Marketers can do for Teachers

Engaging Brand

The concept of colleges and universities treating students like consumers isn’t new; in fact, the debate has been going on for some time in business schools all over the country. But for other academic programs, taking a marketing approach to education has been slow to catch on. Is there value in adopting a marketing mentality for teaching techniques? Branding. Results. Experience.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The difference between SEO and Spam…

The Way of the Web

There’s occasionally some confusion and complaints about SEO as being the cause of spam on the internet with irrelevant content being returned in search results because of unethical techniques. The problem is that within any industry you’ll get good, ethical people who work hard at what they do, and bad, unethical people who use tricks to get quick results and run with the cash.

SEO 17

Do you want to learn secrets for a buzzing Facebook page?

Absolute PA

For the past week I’ve been playing the Pre-Holiday Season Facebook Game of Like. If you’re a fan of my Facebook page or follow me on Twitter this is probably old news to you! It’s a brilliant idea thought up by Dorien Morin-van Dam from More In Media and Keri Francek Jaehnig from Idea Girl Media – two talented and generous social media specialists, and experts at revving up a fun community online.

Changes in News Delivery Give New Power to Press Releases

Proactive Report

Ten years ago the Internet was in its infancy and most people got their news from newspapers and TV and the public, journalists and PR people alike were all accustomed to a 24-hour news cycle. That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. Just 5% had broadband at home.

Search Engine Optimization 101: Working Keywords into Your Web Pages

Bill Hartzer

Recently, I posted a review of SEM Rush , a great search engine marketing tool that can help you with your keyword research. As you use this keyword research tool, though, it’s critical that you understand exactly how keywords themselves are a part of your overall search engine optimization plan for your website. Let’s review how to work keywords into your web pages.

A World Gone Social

Learn how companies must adapt to survive.

How to Use Blogging as a Job Search Tool


This guest post is by Lior Levin. Blogging is not just writing your personal notebook these days: it’s a truly open platform where people share their ideas, passion, goals, and thoughts on subjects they care about. Gone are the days when people would consider blogs “a personal affair.” The scene has long since changed. Blogging as a job search tool. Image copyright Luna Vandoorne - As a job seeker, you can use the power of blogs to reach potential recruiters and make them aware of your existence. By engaging with like-minded people, you’ll understand what they want from you.

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Why Content Is Still King

Small Business Mavericks

Internet marketers have had a phrase – a mantra – that we’ve repeated over and over since the very first days of the Web. That “mantra” is “Content is King.” ” To the Internet marketing newbie, that phrase may not mean much. But to those of us who have been doing this awhile, it means everything. Content is the master of all. The big question is, Why? And does is still apply just as well today as it did in 1995? You bet it does. Here’s a question to ask yourself. 1 for a specific key phrase, will that benefit me? A website that ranks No.

Melbourne ProBlogger Event Recap, LinkUp and Looking Forward (#PBevent)


Last Friday was the second Melbourne ProBlogger Event, and I thought I’d take a moment or two today to create a bit of a summary of what happened on the day for those who weren’t able to be there. Wow, what a day it was! A total of 271 bloggers descended on Melbourne from around Australia (as well as a couple from overseas). Otherwise, I think this approach worked well. Tina Gray.

Have you stepped outside your comfort zone lately?

Jeff Esposito

This post contains video, if you cannot view it please click here. This final post in the lessons from Disney series takes a look at the importance of stepping out of our comfort zones. When was the last time you stepped outside of yours? Company Comfort Zone Disney Jeff Esposito Taking Risks

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.