Wed.Apr 20, 2011

Grateful Dead Facebook Page: Great Use of Interactive Content

Adam Sherk

Thanks to Marketing Lessons from the Grateful Dead we know that the band’s approach over the years offers useful insights for marketers. But how is the organization itself doing with social media today? Based on a current promotion on the Grateful Dead Facebook page I’d say they’re doing great.

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

Let’s make the assumption that you’ve successfully integrated your paid, owned and earned (POE) marketing efforts across the board. You’ve cut off a lot of fat and reduced the amount of money thrown in more directions than you can pay attention to. Now what?

Trending Sources

5 Awesome Association Facebook Pages

SocialFish

About a month ago, Maddie shared this post about awesome B2B Facebook Pages with me and suggested I do a similar post about association Facebook Pages. So, without further ado, I give you these 5 awesome association Facebook Pages: American Dietetic Association –I especially like their “tip of the day&# posts–a great way to drive traffic back to their website. American Wind Energy Association –I especially like the video tab and Take Action tabs.

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What should you outsource in social media?

Akamai Marketing

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and. Study small business social media analytics content lessons learned outsourcing strategy technology

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Beckham and Vergara Hit Video for Diet Pepsi

Mindjumpers

Tweet Two days ago, Diet Pepsi launched a new commercial, which features Sofia Vergara and David Beckham. The ad aired during an episode of NBC’s Chuck, and it features Sofia who is trying to clear the beach in Santa Monica in order to pick up a Diet Pepsi.

Facebook RSS feeds and iGoogle

Laurel Papworth

Want to monitor a Brand Page like CocaCola or Facebook’s Marketing Page on iGoogle or another RSS reader? It can be done but it’s not easy. FACEBOOK PAGE WALL TO IGOOGLE RSS READER.

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How to Win Loyal Life Time Customers

Engaging Brand

Lior Levin of Iadvize has compiled a loyalty checklist for us all to think about, which will encourage that loyalty from our customers. If you’re familiar with the Pareto principle, also known as the 80/20 rule, you’ll know that roughly 80% of your sales will come from 20% of your customers.

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Don’t Ignore Social Media’s Research Value

Convince & Convert

Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social. Our intrinsic understanding of opportunity cost is what defines us as people. Our preference of city to country, work to play, beer to wine, restaurant to home cooking, video games to books, television to the outdoors, football to soccer, golf to baseball, etc. Is this notion of opportunity cost sometimes the key to successfully determining the value and ROI of social media?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The importance of beating your own drum…

The Way of the Web

There are certain people I follow on social networks who tend to share things outside of the normal technology, social media, marketing echo chamber, and one of them is Stuart Witts , who’s as likely distribute bizarre Lego creations as digital insight.

"Hardly anyone knew who Epsilon was": Mentioning Competitors in Blogs

Social Email Marketing

I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents

Have You Outgrown Your Blog?

ProBlogger

This guest post is by Brian Milne, a longtime sports blogger and founder of the BallHyped Sports Blogging Community. We’ve all been there. You’ve been blogging for months, even years, and your blog is going nowhere fast. Traffic is stagnant. Your subscriber count has dropped off. AdSense is paying just that: cents per day. So what’s a blogger to do when they hit “the wall?” The most important thing to remember is that every blogger hits it. The key is to break through that wall or scale over it.

Microsoft Acquires Synsup Labs Domain Names

Bill Hartzer

In an interesting move that might indicate an upcoming acquisition or a major project in the works, Microsoft has acquired 47 domain names related to Synsup Labs.

A World Gone Social

Learn how companies must adapt to survive.

Brewing up a Business, a video review

Jeff Esposito

This post contains a video, if you can’t view, please click here. I recently picked up a copy of Sam Calagione’s Brewing up a Business.

How To Get Customers From Google, Facebook, and YouTube In 2 Steps

Taylor Marek

Here is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTube

Cartoon of the day

Jeff Esposito

Cartoon of the Day Garfield Jim Davis squashing a bug

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How To Get Customers From Google, Facebook, and YouTube In 2 Steps

Taylor Marek

Here is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTube

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

“Hardly anyone knew who Epsilon was”: Mentioning Competitors in Blogs

Social Email Marketing

I know a lot of people in the email marketing industry and at Email Service Providers. After this post I will probably have a few less friends but I guess I wasn’t born to be popular. Just like many of you, I have registered for several newsletters from MediaPost Publications. Every now and then I. Just my two cents

How To Get Customers From Google, Facebook, and YouTube In 2 Steps

Taylor Marek

Here is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTube

How To Get Customers From Google, Facebook, and YouTube In 2 Steps

Taylor Marek

Here is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTube

How To Get Customers From Google, Facebook, and YouTube In 2 Steps

Taylor Marek

Here is how you get customers from Google, Facebook, and YouTube in 2 steps. This video will show you how. Make a Youtube Video 2. Ask to post on. Blogging Business General How To New Media Online Video Social Media 2 steps Customer Facebook Google YouTube

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.