Wed.Dec 06, 2023

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.

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3 Overrated Factors That Impact Meta Ads Performance Less Than We Think

Jon Loomer

I recently discussed the four most important factors that impact Meta advertising results. It’s only natural that we follow that up with the most overrated. This post is necessary. Far too many advertisers waste their time on these three things when the impact of their efforts is often negligible. You should be focusing on those four primary items instead.

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Meta Adds More Generative AI Elements, Including Post Prompts, and Image Creation In-Stream

Social Media Today

A heap of new generative AI features are coming to Facebook and IG.

Features 200
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Importance of the Performance Goal

Jon Loomer

The Performance Goal is central to your ad strategy. There may not be a more important step when creating a campaign… You determine this in your ad set. The Performance Goal is the action you want most. It’s how you measure success. It’s also how Meta will measure success, and it impacts how your ads are delivered. Examples are things like conversions, leads, ThruPlays, link clicks, and landing page views.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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LinkedIn Launches “Guide to Creating” to Provide More Tips for Members

Social Media Today

The new page will share tips and notes on how to maximize your LinkedIn presence.

LinkedIn 186
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How B2B influencer marketing will grow your brand

Sprout Social

Every member of a procurement team is more than just a professional—they’re people. Parents, pickleball players, podcast enthusiasts—and those are just the P’s. On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience.

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More Trending

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. This method produces ideas that are tailor-made for your business and already incorporate your key values and message. 60+ Creative Marketing Ideas For S

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LinkedIn Rolls Out New Updates for Newsletters, Including Improved Creation and Customization Tools

Social Media Today

Some handy updates for LinkedIn's newsletter creation tools.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the int

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Meta Launches Roll-Out of End-to-End Encyption by Default on Messenger

Social Media Today

Default encryption finally comes to Messenger, after five years of development.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. For me, it was LinkedIn and X (formerly Twitter).  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.

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LinkedIn Launches “Guide to Creating” To Provide More Tips for Members

Social Media Today

The new page will share tips and notes on how to maximize your LinkedIn presence.

LinkedIn 169
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People Pay To See Others Believe In Themselves

WebInKnow

I love this quote from Kim Gordon, founding member of the band Sonic Youth: “ People pay to see others believe in themselves ”. Gordon, as one of the early women of rock and roll, is a role model for a generation of women.

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LinkedIn Rolls Out New Updates for Newsletters, Including Improved Creation and Customization Tools

Social Media Today

Some handy updates for LinkedIn's newsletter creation tools.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Azure: Unveiling the Power of Microsoft’s Cloud Platform

BeingOptimist

Azure is a cloud computing platform from Microsoft. The platform offers access to cloud computing and related services. Companies can order virtual machines, object storage, or content delivery networks (CDNs). Azure services also include cloud enterprise solutions not only from Microsoft but also from other developers. Here we offer a more in-depth overview of Microsoft Azure.

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Meta Adds More Generative AI Elements, Including Post Prompts, and Image Creation In-Stream

Social Media Today

A heap of new generative AI features are coming to Facebook and IG.

Features 168
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Secure File Transfer: Leveraging Fax for Data Confidentiality

BeingOptimist

Today, we have an exciting journey ahead as we delve into two crucial topics that are at the forefront of our digital era: strong encryption, secure file transfer, and the sensitive nature of data. Therefore, in this exhaustive research, I will untangle the complexities surrounding secure file transfer systems, expounding on recent developments on how one should safeguard transmitted information safely using the most efficient measures.

Data 52
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TikTok Shares Key Tips for Advertisers in ‘What’s Next’ Trend Report

Social Media Today

The latest trends of note for marketers, as identified by TikTok.

Trends 158
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How To Disable Microsoft Defender SmartScreen – Slow computer

Tweaklibrary

Windows PCs are full of advanced features; however, PC and data security has always been a concern. Various methods have been employed to manage and deploy robust security on Windows. One of them is to use Microsoft Defender SmartScreen. Windows Defender SmartScreen stands out as a significant solution to address a variety of security concerns. Let’s explore more about it!

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Meta Launches Roll-Out of End-To-End Encryption by Default on Messenger

Social Media Today

Default encryption finally comes to Messenger after five years of development.

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YouTube Highlights its Top Trends, Topics and Creators of 2023

Social Media Today

The big trends among YouTubers for the year.

Trends 174
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TikTok Highlights its Top Content Trends of the Year

Social Media Today

Can you remember all of the key TikTok trends of 2023?

Trends 163
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Pinterest Shares Its 2024 Trend Predictions Based on In-App Engagement Data

Social Media Today

Pinterest's annual trend report is based on key discovery trends and user behaviors in the app.

Trends 119
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Reddit Launches 2023 ‘Reddit Recap’, Highlighting Key Usage Trends

Social Media Today

The latest trend insights from Reddit.

Reddit 159
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TikTok Highlights Its Top Content Trends of the Year

Social Media Today

Can you remember all of the key TikTok trends of 2023?

Trends 128
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TikTok Shares Key Tips for Advertisers in ‘What’s Next’ Trend Report

Social Media Today

The latest trends of note for marketers, as identified by TikTok.

Trends 119
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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YouTube Highlights Its Top Trends, Topics and Creators of 2023

Social Media Today

The big trends among YouTubers for the year.

Trends 128