Thu.Oct 25, 2018

Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4.

23 Metrics to Measure Content Marketing Success [Infographic]

Social Media Today

Which metrics will best define the success of your content efforts? Check out this infographic

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? There is no single right or wrong answer. The first step is to understand what your social media goals are and measure against them.

Facebook Adds New Music Options, Including Songs on Profiles

Social Media Today

Facebook has announced a new set of music features, enabling users to showcase their interests and interact with music content

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Build a Chatbot: A 23-Step Guide

Ignite Social Media

Chatbots are valuable tools for brands. They can supplement customer support efforts, capture qualified leads, or broadcast messages to users – just to name a few applications.

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5 Examples of the Top Social Media Content of 2018 (So Far)

Meltwater

Where has 2018 gone? It seems like only yesterday that Tide PODS were being used for more than just laundry, and Instagram Stories announced more than 400 million daily users.But even with… Read More >>>. Marketing

Facebook Can Now Evaluate False Headlines Separately from False Articles

Social Media Today

Facebook has updated its fact-checking process in order to penalize both false news and false headlines separately

How to Determine Facebook Ad Spend by Country

Jon Loomer

Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set. Country Clustering: Throw your primary countries that work best into the same ad set.

How To 114

Google Adds New Data Control Options for Users

Social Media Today

Google has announced some new tools to help users manage the data the search engine keeps on them

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Use Facebook to Market Your Business

Buffer Social

If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of. More than 1.4 billion people use Facebook every single day, and many multiple times a day.

Snapchat Q3 Earnings: Better Than Expected Revenue, While User Numbers Continue to Decline

Social Media Today

Snap Inc. has reported its Q3 earnings results, posting another drop in active users, but better than expected revenue

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21 Top Social Media Sites to Consider for Your Brand

Buffer Social

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around.

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Facebook Outlines Enhanced Efforts to Remove Child Exploitation Content from its Platform

Social Media Today

Facebook has provided some new insight into its advancing efforts to stop the spread of child exploitation content on its platform

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Democratizing Media In The Era Of Blockchain

Forbes Social Media

So much of our society is shaped by the content we read, the videos we watch and the music we listen to, yet wherever we look, there is information bias. Two blockchain startups are creating media applications that are democratizing our online information and content experience

2018's Most Important Instagram Updates - and How to Make Best Use of Them

Social Media Today

Instagram has maintained a steady stream of updates and improvements throughout the year. Here's a summary of the key updates marketers should take note of

#234: Do You Know What Makes You Unique? A Brand-Building Chat with Laura Belgray

Amy Porterfield

You are unique, but do you know in what way? As an online entrepreneur, you are constantly putting yourself out there. You’re writing social media posts, copy for emails, creating webinar slides, creating content for your podcast or video show, and writing blog posts. And when you do, you’re showing up in one of two […]. The post #234: Do You Know What Makes You Unique? A Brand-Building Chat with Laura Belgray appeared first on Amy Porterfield | Online Marketing Expert.

Twitter's Experimenting with a Range of New Features Aimed at Improving Engagement

Social Media Today

Twitter's experimenting with a range of new features which are aimed at prompting users towards more active participation on the platform

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

YouTube Rolls Out New Ad Options: Here's How Brands Can Benefit

Forbes Social Media

Video content has become an increasingly important advertising medium for companies of all sizes. It’s no longer the questions of whether you should be using video. It’s how you should plan to incorporate it

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[Journalists Special] 6 ways to use social intelligence in your day-to-day work

Audiense

A large majority think that only the marketing sector can exploit social data and social intelligence, but there are other professionals who can make the most of them to make their day-to-day work easier and more productive. Today we’re going to give some advice for journalists so that they know how to use social intelligence and the social data they come from, in different activities in their work as journalists. Listen up in the newsroom, open your eyes wide because we have breaking news!

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Digital Half-Life: How It Relates To Social Media And The Digital World

Forbes Social Media

A digital footprint with an extraordinarily long half-life can come back to haunt anyone

What to Do When Someone Steals Your Blog Content

ProBlogger

The post What to Do When Someone Steals Your Blog Content appeared first on ProBlogger. This post is based on Episode 108 of the ProBlogger podcast. One day, you come across someone else’s blog online that has surprisingly familiar content. Very familiar content. Yours, in fact!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

China's Bytedance Becomes World's Largest Internet Startup After Mega Funding Round

Forbes Social Media

China's Bytedance has become the world's largest Internet company after raising $3 billion at a $75 billion valuation

Chronicles Of A 50+ Entrepreneur: A Hometown Premier

Forbes Social Media

We convened our first public event in San Francisco on October 23, 2018. San Francisco and Silicon Valley is where I conducted much of my career. There was a certain amount of pressure to make a good showing of what we’d been spending the past year on to a hometown crowd

Facebook Fined $645,150 Over Cambridge Analytica Scandal - And Is Told It's Getting Off Lightly

Forbes Social Media

Facebook's been slapped with the maximum fine possible by the UK Information Commissioner’s Office for its part in the Cambridge Analytics scandal

Social Media Companies Collect So Much Data Even They Can't Remember All The Ways They Surveil Us

Forbes Social Media

When companies collect so much data in so many ways that the companies themselves lose track of all the ways they are tracking us, it raises the question of why we should trust them at all