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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 91
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Luckily, you can choose from a variety of Twitter analytics tools to help you do this.

Analytics 204
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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. But first, why you need to grow your Twitter profile?

Twitter 129
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Try for free 2. New to data analysis?

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Valuable Things Twitter Mentions Can Tell You About Your Business

Hootsuite

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

Twitter 145
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45 of the Best Social Media Analytics Tools

agora pulse

You can download this free SMART goals guide to help you with that planning. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. What Are the Most Important Social Media Metrics? Social media channels. Social media channels.

Analytics 179
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 83