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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. How can those dollars be spent more efficiently by matching products to interests? Social media publicly exposes how broken a brand's existing customer service channels are. Customer service?

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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. This week’s #SproutChat will focus on Sprout Social’s CRM features. One solution?

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The Last Temptation Of Social Media

Twist Image

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. online social network. product innovation. social crm.

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Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

One woman swears that you can’t collaboratively edit documents, and that that feature has been turned off. This article on IDM – Image and Data Manager has a good wrap up: While it is estimated that SharePoint is Microsoft’s fast growing product, the likely reality is that in many instances the product is not being fully utilised.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Publishing has historically relied on advertising, or sponsorships, to pay for content production. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Social media is a great way to make more in-real-life contacts.

ROI 191
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Are You Growing Enough Voices

Convince & Convert

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.

Metrics 132