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How to create better social listening queries

Sprout Social

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. Social listening has always been a powerful tool for brands that know how to wield it effectively.

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Social media listening examples that will help you unearth better insights

Sprout Social

Request a personalized demo 6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Without social listening, it’s tough to understand whether your brand sentiment has spiked or dipped.

Examples 123
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Make sourcing this content even easier by creating a branded hashtag.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Trend-tracking.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Leverage AI AI techniques like sentiment analysis give you a quick, data-informed pulse check on how your audience feels about your brand.