Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
Jon Loomer
OCTOBER 12, 2021
If you add some manual controls, it may limit how much you are willing to spend in the auction or it may set CPA or ROAS goals that Facebook will try to reach. Facebook recommends that you use a Cost Cap to tell Facebook the highest CPA that will keep your campaign profitable. That’s it. If you set a $10.00 Don’t Get Cute.
Let's personalize your content