Jon Loomer

APRIL 12, 2022

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? You can’t think of the Facebook ad auction as the stereotypical auction with a fast-talking auctioneer and the item on the auction block going to the highest bidder.

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Facebook Advertising Engagement Cost 200

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Facebook Eventful Campaign Conversation 204

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You can choose to control which platforms your ads appear on (Facebook, Instagram, Audience Network, and Messenger). The feeds are generally seen as the most desirable real estate for our ads. Placements are selected within the ad set. All are selected by default.

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Feed Feedly Real Estate Instagram 174

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Campaign Structure?

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Advertising Metrics Cost Sentiment 176

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views. Engagement.

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Metrics Video Brands Facebook 131

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

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Video How To Facebook Groups 194

Jon Loomer

OCTOBER 3, 2020

As an advertiser on Facebook, you need to be aware of frequency. These things will result in higher costs to reach users and inferior performance. Use Daily Unique Reach to limit the times you reach Facebook users with your ad to once per day! Facebook doesn’t clarify the definition of a “day.”

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Facebook Report Feed Feedly 194

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Facebook is in an ongoing battle with inauthentic content. Here’s how Facebook will improve these signals: 1.

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Authentication Feed Feedly News 60

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. But with Facebook Live, you have no such restrictions.

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Facebook How To Hosting Groups 188

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.

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Conversation Facebook Report Advertising 191

Jon Loomer

OCTOBER 14, 2023

News feed algorithms change. Ad costs, competition, and effectiveness change. I leaned into the Facebook platform, cheap effectiveness of ads, blogging, traffic that Google sent me, and the email list that resulted from it. DO NOT take it for granted. DO NOT assume that what works today will work tomorrow. Platforms implode.

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Platform Cost Engineering Feed 155

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

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Campaign Facebook Influencer Embedding 142

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. But with Facebook Live, you have no such restrictions.

Facebook 143

Facebook How To Hosting Groups 143

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Not so much.

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B2B LinkedIn Facebook Statistics 150

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.

Conversation 161

Conversation Facebook Report Advertising 161

Ignite Social Media

MAY 29, 2018

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Recent updates to the news feed algorithm has increased ad cost, according to Recode. The post Is Buying on Facebook More Expensive?

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Buy CPM Facebook Price 94

Kikolani

APRIL 1, 2013

You're reading Are Spammers on Your Mailing List Costing You Money? Be sure to follow Kristi on Twitter , Facebook , and Google+. If you are subscribed through a RSS reader like Feedly - my Google Reader alternative of choice - please click here to subscribe to the new feed link.

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Cost List FeedBlitz RSS 148

agora pulse

FEBRUARY 5, 2018

It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At The BIG Facebook News Feed Announcement.

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Facebook News Feed Feedly 136

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Ready to read on?

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Cost Advertising Price Facebook 40

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

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B2B Facebook How To Campaign 118

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook. Benchmark your Facebook performance with competitors from the same industry.

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Analytics Tools Facebook Overview 119

Jon Loomer

OCTOBER 3, 2020

As an advertiser on Facebook, you need to be aware of frequency. These things will result in higher costs to reach users and inferior performance. Use Daily Unique Reach to limit the times you reach Facebook users with your ad to once per day! Facebook doesn’t clarify the definition of a “day.”

Facebook 97

Facebook Report Feed Feedly 97

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

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Feed Feedly News Facebook 75

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. To wipe startup costs, check out a free open source solution like phpBB. vBulletin is another powerful option with a small upfront cost. This is a guest post by Michael Silverman. Like this post?

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Cost Communities Drupal Forums 135

Ignite Social Media

JUNE 25, 2018

Even before the Zuckerberg Cambridge Analytica hearing , the idea of Facebook offering an ad-free subscription model would pop up now and again. On the Today Show Facebook COO Sheryl Sandberg said an ad-free Facebook would cost. R: I think that bidding costs will increase, as there will be fewer newsfeeds to show ads in.

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Facebook Cost Organization Social Media 92

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. On Facebook, this tendency to trust other users’ opinions and content results in more effective ads. Do a Product Demo on Facebook Live.

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UGC Facebook Library Transportation 72

Jon Loomer

MARCH 8, 2023

This time, I would only use News Feed. This is not surprising since I was forcing the algorithm to only use News Feed, which is the most expensive placement. The Cost Per Link Click went up 3-4 times. Cost Per Quality Visitor clearly best for Quality Visitor optimization. A few observations… 1.

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Eventful Newsletter CPM CPC 194

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

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CPC Facebook Marketing Advertising 111

agora pulse

JUNE 29, 2017

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? Facebook uses the data it obtains from people’s actions on Facebook to assist in deciding which people within the target audience you have chosen for your ad campaign should get priority in seeing your ads.

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Facebook Campaign Conversation Data 145

Jon Loomer

MAY 16, 2023

You were running Facebook ads before they were Meta ads. Sometimes, I’d only run ads on news feed. The difference now is that the algorithm’s sole focus is getting you the most results possible at the lowest cost. But, one reason this was so effective was that ad costs were low.

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Advertising Cost Strategy Conversation 177

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Here’s an important note for non-U.S.

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Advertising Features Facebook CPA 129

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. billion monthly users consuming 100 million hours worth of Facebook videos every day.

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Mobile Engagement Organization Video 90

Jon Loomer

MARCH 17, 2021

Facebook ads were seen as intrusive. A necessary evil to be able to use Facebook for free. I then created a series of Facebook ads “tips” on hidden pages of my website and promoted those tips with Facebook ads to those who participated. Costs were also low. My cost per registration was just over $.02.

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Cost Tips Campaign Engagement 206

Jon Loomer

AUGUST 28, 2023

The eligible placements as of this moment: Instagram Feed Instagram Explore Instagram Explore Home Instagram Stories Instagram Reels Ads on Instagram Reels Instagram Search Results When you create your ad, you will only be able to provide media and primary text (no link). The performance goal will default to Instagram Profile Visits.

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Campaign Conversation Instagram Metrics 147

Buffer Social

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. The value of Facebook Stories ads. The audiences on Facebook Stories could be an issue for advertisers.

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Facebook CPM Survey Instagram 98