Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.

Feed 117

Feed Feedly Facebook Publishing 117

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Data reports.

Strategy 132

Strategy Content Curation Press Release 132

Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time.

Curation 141

Curation Data Content UGC 141

Sprout Social

MARCH 16, 2022

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. Fast reporting helps you understand what content impacts your business and strategy, and how. But video creation requires work. Unique video views.

Engagement 125

Engagement Report Video Metrics 125

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. But how is your video marketing performance?

Social Media 246

Social Media Video Company Content 246

Later

FEBRUARY 17, 2020

The Instagram chronological feed could be making a comeback! A new “Latest Posts” feature has been spotted deep in the app’s code and could reveal the return of the Instagram chronological feed. This sounds like the chronological feed people are asking for. Similar, but not the same pic.twitter.com/AUMwlZGtUr.

Feed 101

Feed Feedly Instagram Software 101

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

Content 130

Content iPhone Sports Remix 130

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 117

Strategy Content How To Marketing 117

Jon Loomer

JULY 21, 2018

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. Another opportunity is to dive more deeply into Reach reporting at the Post Level. Why You Need to Report on Facebook Post Reach. First, let’s clarify reporting of organic and paid reach metrics. Post-Level Data vs. Ads Manager.

Report 162

Report Facebook Organization Metrics 162

Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. This brings AR and VR together so audiences can interact with and explore visual details of 3D images, objects, and videos directly in their News Feeds. Google to provide training to support journalists’ election reporting. Subscribe by clicking here. .

Content 170

Content Nielsen Marketing Badge 170

Social Media Strategies Summit

APRIL 11, 2024

For instance, if you check out Duolingo on X, you’ll notice that the brand employs social listening to connect with its followers and uncover engaging content opportunities. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. Source: youtube.com 2.

Social Media 226

Social Media Tips Marketing UGC 226

Keyhole.co

APRIL 26, 2023

Do you want to create a monthly analytics report to monitor your Instagram performance? However, just posting content on Instagram is not enough to succeed. With these insights, you can adjust your content strategy, posting frequency, and even your targeting. That must be obvious!

Template 52

Template Templates Analytics Report 52

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait? Why am I skeptical?

Video 201

Video Facebook Policies Feed 201

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Table of Contents. The first step is creating an effective Twitter posting and content-sharing strategy. Create In-Depth Content Using Twitter Threads. Has your social media agency avoided Twitter? After all, it can be chaotic.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 90

Social Media Content Airlines Authentication 90

Social Media Today

JANUARY 13, 2020

TikTok is reportedly working on a new curated stream, which would enable it to provide brands with a safer ad placement option.

Curation 120

Curation Feed Feedly Content 120

Jon Loomer

DECEMBER 18, 2022

If necessary, you can restrict the category of content or which properties can show them. This includes feeds, stories, Reels, apps, websites, and more. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. And here’s Instagram Profile Feed. Delivery Reports. First, let me explain.

Video 178

Video Facebook Report Publishing 178

Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Bill Hartzer

OCTOBER 10, 2023

This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement.

Instagram 165

Instagram Brands Collaboration Facebook 165

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! . But by how much? .

Influencer 67

Influencer Report Instagram Marketing 67

SocMed Sean

APRIL 26, 2022

Content Not Available Error Message When Viewing A Facebook Profile. When you go to view it, you get a message that says, “Content is not available right now.” Facebook can also remove posts that go against its content policy. In that case, a location restriction might be linked to the content. Go to the Block Section.

Issues 246

Issues Facebook Notification Posterous 246

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming.

Report 80

Report Facebook How To Overview 80

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

Content 118

Content FAQ Sentiment Hashtag 118

Hootsuite

FEBRUARY 5, 2024

Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Clear data.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

Curation 145

Curation HootSuite Tools Content 145

Ignite Social Media

APRIL 16, 2019

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Awareness Content for the Customer Journey.

Content 143

Content eBook Research Engagement 143

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Webbiquity SMM

FEBRUARY 16, 2021

The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Why Should B2B Companies Use Instagram Marketing?

B2B 259

B2B Examples Company Instagram 259

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The For You tab, though, offers a mix of content from your friends as well as recommended users.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Sprout Social

MAY 28, 2020

Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content. Reporting on your campaign’s performance to your boss, client or other marketers.

Campaign 87

Campaign Report Social Media How To 87

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Here is what the filter bar looks like at the top left… Now let’s make this report a little more useful for tracking website clicks.

Report 113

Report Facebook eBook Sample 113

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. I’ve chosen to go with News Feed and Video Feeds only. The news feed post doesn’t include the clip or the button to view the full eipsode. What About Shared Posts?

Facebook 208

Facebook Report Campaign Apple 208

Later

AUGUST 7, 2019

To help you stay ahead of the curve and on top of the competition, we also created a free Creative Social Media Trend Report covering the top 20 creative trends shaping the social landscape right now! . Download our Creative Social Media Trend Report 2019 now! . Creative Social Media Trend #1: Make It Pop With Animated Stories!

Trends 76

Trends Report Social Media Film 76

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Snapchat is the OG of the vertical, full-screen content format we’ve come to know as “Stories.”

Social Media 121

Social Media Brands Content Real Estate 121

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Ready to jump in?

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Report Data Social Media Research 111