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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Research is a key part of developing a strategy and keeping a program on track. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. A social media consultant spends a lot of time looking at data.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data.

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Content research tools Gathering data and information can be one of the more tedious parts of creating content. Content management system: Wordpress or Ghost Price : Free plans.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Although some ways of attaining such data are tried, tested and traditional, businesses are now finding that modern technology is giving them the upper hand. Use Online Market Research. Traditional market research is still a tried and tested way of finding out more about your customers. Send Out Email Surveys Or Polls.

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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

The AI then draws from multiple data sources to start creating your content. NLP helps the AI understand what you want, while NLG is what makes the content sound more like it was written by a human, not a machine. Those data sources may include your own existing content or other online resources.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

ContentForest’s Title Tool is an excellent sidekick for content calendar creation. When it comes to paid tools for keyword research, SEMRush is pretty much the best of the best. For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way.

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