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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

An isolated patient population still will have a wide range of influences that affects the type of information they’ll likely engage with on social platforms. Companies that Use Social Media for Clinical Trial Recruitment. It’s not uncommon for Acurian to beat enrollment timelines by four months.

Research 194
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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 112
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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Journalists writing for women’s magazines also turned out to be the biggest influencers during the week the hashtag spread. Will an App Replace The Pill?

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Regeneron Pharmaceuticals. Matter fact, he’ll be here in a minute, baby”.

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Tylenol Uses Social Listening to Identify a New Audience.

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How Consumers use Social Media During Purchase

Proactive Report

No Social Media Influence. OTC pharmaceuticals. I can see the home care products and OTC pharmaceuticals. And why is Starbucks so often hailed as the #1 social media company in the US then? Influencers in Social Media. Social networking is most often used when purchasing. 39% baby care equipment. 35% electronics.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

For example, you’ll be able to automatically tag content coming from a key influencer so you can easily stay on top of the most important posts. In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative.