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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. Try adding a YouTube channel to your social media arsenal. Personalization.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? Competitive analysis provides insight into what your fans and their friends find engaging on other brands’ sites.

Brands 275
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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Why it’s time to break up with your biannual brand survey

Sprout Social

Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. Brand Health Social Listening Topics.

Survey 91
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Social Media Is CRM

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

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Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. If you’re looking for quick growth on a new social network, then you should funnel fans from an existing channel. Forget about the ROI. Chunk and Divide Your Time.

Blogger 141