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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. billion by 2025 ? Engage customers. Automate sales.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Source: Hootsuite’s Digital Trends report 2.

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A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Go to our Instagram TOMORROW. Prepare FAQ answers. Having pre-written answers to FAQs you anticipate receiving about your new product speeds up response time and ensures consistency.

Products 135
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Source: Salesforce Social Studio is also built for social media listening.

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The social media customer service statistics brands need to know in 2022

Sprout Social

When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs. We're sorry for any interruption of services that your power company caused and we are happy to help where we may. ” We see companies like Belkin using this approach. Social media.