Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). I can say that life was a lot more chaotic before I found Google Reader (hat tip to Robert Scoble who turned me on to Google Reader). Tweet This! Share this on Facebook.

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Adam Sherk

SEPTEMBER 13, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. What Horrible Things Did Time Magazine Do in 1964?

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

JUNE 15, 2010

But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. To help answer that question I used Twitalyzer to evaluate the main Twitter profile of 30+ major news organizations including a mix of newspapers, magazines, TV and online-only outlets.

News 165

News Sites Twitter Digg 165

Adam Sherk

JANUARY 26, 2010

Advantage: SAINTS __ 2nd Quarter: Digg Ok, which team has seen the most activity on Digg? According to Digg’s search tool 1,549 Colts articles have been submitted, with only eight being promoted to the front page and three receiving more than 500 diggs. What Horrible Things Did Time Magazine Do in 1964?

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

JANUARY 19, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

DECEMBER 22, 2009

What types of stories gained traction (or were buried) on social news sites like Digg and Reddit? What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What types of stories got the most retweets?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

JUNE 9, 2010

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. What Horrible Things Did Time Magazine Do in 1964?

News 181

News Sites Yahoo Facebook 181

Adam Sherk

JANUARY 11, 2010

So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype. What Horrible Things Did Time Magazine Do in 1964? Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Study 147

Study News Press Release Report 147

Adam Sherk

OCTOBER 27, 2009

The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

MAY 12, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

JANUARY 4, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

SEO 101

SEO News Social Media Syndication 101

Adam Sherk

OCTOBER 1, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

SEPTEMBER 17, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

JANUARY 7, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 101

Press Release Syndication Blogroll iPad 101

Adam Sherk

OCTOBER 20, 2009

Releases are posted on their press release page (and in its RSS feed) and tweeted via @muckrack , which currently has 5k+ followers. Based on their press release page and RSS feed, since the service launched in late July they’ve distributed 51 press releases, a small number being their own.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. What Horrible Things Did Time Magazine Do in 1964?

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

JANUARY 14, 2010

The Most Buried News Sites on Digg { 3 comments… read them below or add one } jack van antwerp January 18, 2010 at 10:14 am [link] also: [link] Adam Sherk January 19, 2010 at 5:29 pm Thanks Jack. What Horrible Things Did Time Magazine Do in 1964? Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 129

News Sites Digg Press Release 129

Adam Sherk

JULY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

JANUARY 6, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

JANUARY 21, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

AUGUST 7, 2009

While the variations are limitless, the main opportunities include: Content Broadcasting – this is essentially RSS feeds on Twitter, used for simply pushing out links to new content. Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter. What Horrible Things Did Time Magazine Do in 1964?

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

JUNE 12, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 100

Press Release Syndication Blogroll Foursquare 100

Adam Sherk

MAY 19, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

MAY 19, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Hitwise 100

Hitwise News Report Press Release 100

Adam Sherk

AUGUST 24, 2010

Most newspapers and magazines get a significant amount of natural search traffic from branded queries but queries that combine a specific topic plus a brand are much less common. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 113

News List Google Embedding 113

Adam Sherk

FEBRUARY 19, 2010

But that’s no longer a significant opportunity, so blog tags are now more about on-site usability; directing users to additional content on a particular topic or allowing them to subscribe to topic-specific RSS feeds. What Horrible Things Did Time Magazine Do in 1964?

Sites 112

Sites News Press Release SEO 112

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » LEADERSHIP. Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. src = [link]. }. White Papers |.

Company 122

Company How To Case Study Mobile 122

Adam Sherk

DECEMBER 17, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

OCTOBER 29, 2009

For news and content sites the task is fairly straightforward as lots of users are already subscribed to their RSS feeds, Twitter accounts, Facebook Pages, etc. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

APRIL 26, 2010

The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. What Horrible Things Did Time Magazine Do in 1964?

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 14, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

AUGUST 31, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

FEBRUARY 23, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

JULY 13, 2010

But from a media relations perspective this reminds me of the “if a tree falls in the forest” saying: If an article about your company or client is behind a paywall and no one is around to read it, does it make an impact? Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

JULY 28, 2009

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Engineering 100

Engineering Press Release Survey Syndication 100

Adam Sherk

FEBRUARY 17, 2010

What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 118

Sites News Google Facebook 118