Convince & Convert

DECEMBER 29, 2010

To me, it’s an interesting combination of tools recommendations and bigger picture trend coverage – just what I’m shooting for here. The 39 Social Media Tools I’ll Use Today. Makes me realize how much noise there is in the social tools space, and how much people crave clarity and recommendations.

Social Media 127

Social Media CoTweet CoTweet Statistics 127

Convince & Convert

MARCH 31, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.

Types 161

Types Training CoTweet CoTweet 161

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

DECEMBER 28, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. This is #3. – Jay).

Types 137

Types Training Twitter CoTweet 137

Janet Fouts

FEBRUARY 16, 2012

Find their peer group and show them what they are missing, how they could use social media as a collaboration tool and for professional development. Give them the tools to work smarter. Set them up with Cotweet or Hootsuite so they can post efficiently and schedule posts out in advance. If they still aren’t interested?

Social Media 116

Social Media Netvibes CoTweet CoTweet 116

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. The articles were a bit different since they had to be written and took more time but I run a blog and managed the company blog so writing isn’t too difficult for me.

Products 45

Products Foursquare CoTweet CoTweet 45

Koka Sexton

AUGUST 12, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Product Evangelist One of the functions I performed at Paragon was being the voice of the company in the US. The articles were a bit different since they had to be written and took more time but I run a blog and managed the company blog so writing isn’t too difficult for me.

Products 40

Products Foursquare CoTweet CoTweet 40

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. There’s certainly a methodology for attracting blog readership.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Jeff Esposito

JUNE 13, 2011

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. You can log on daily or monthly and track the growing number in an excel spreadsheet, or take advantage of existing tools that track this for you. So where do you start? Engagement.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. I came across the application when I was doing some research on tools for social media.

CoTweet 63

CoTweet CoTweet Twitter Applications 63

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. I came across the application when I was doing some research on tools for social media.

CoTweet 49

CoTweet CoTweet Twitter Applications 49

Koka Sexton

FEBRUARY 19, 2009

Software companies devote a lot of time to identify software defects before the products are shipped to customers. This process used to be run manually and some companies still do it this way, but there are tools available that can run what is called a Dynamic Test that can automate the process. or testing lab. Leave a comment!

Software 40

Software Foursquare CoTweet CoTweet 40

Convince & Convert

DECEMBER 8, 2010

The torrent of new digital tools and gadgets makes Sharper Image, SkyMall, and Hammacher Schlemmer look like an Amish electronics store. Earlier this year, I wrote a post called 39 Social Media Tools I’ll Use Today , which documented the stuff that helps me do my job. Which of these tools have you tried?

Social Media 165

Social Media Tools CoTweet CoTweet 165

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Koka Sexton

FEBRUARY 17, 2009

As a communication tool, Twitter is on the top of my list. The issue Twitter has been faced with is even with their explosive growth, they have yet to find a way to make the company profitable. If Twitter set up vertical pages for specific topics that a person couls access then I would think they could market those to companies.

Twitter 40

Twitter API How To Foursquare 40

Koka Sexton

FEBRUARY 17, 2009

As a communication tool, Twitter is on the top of my list. The issue Twitter has been faced with is even with their explosive growth, they have yet to find a way to make the company profitable. If Twitter set up vertical pages for specific topics that a person couls access then I would think they could market those to companies.

Twitter 40

Twitter API How To Foursquare 40

Koka Sexton

NOVEMBER 23, 2008

As a marketing tool, this can help in many ways. I was also using some other url shortner services for my Logo Design Company but I think I should give bit.ly It was like looking at the lifecycle of my Tweet , watching as the link was clicked over time (2hrs). You can track all of your links using Bit.ly over a day or a year.

URL 45

URL Foursquare CoTweet CoTweet 45

Koka Sexton

JULY 27, 2009

In my non-existent spare time) Besides the channel stuff, I also have the responsibility to work with the developers and the product managers in Europe to generate documents and product copy that will be used for the company website and be distributed internally and externally for customers. (In This is a new role for me.

Software 40

Software Press Release Training Foursquare 40

Koka Sexton

JULY 27, 2009

In my non-existent spare time) Besides the channel stuff, I also have the responsibility to work with the developers and the product managers in Europe to generate documents and product copy that will be used for the company website and be distributed internally and externally for customers. (In This is a new role for me.

Software 40

Software Press Release Training Foursquare 40

Koka Sexton

NOVEMBER 22, 2008

Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web. FeedBurner also offers the largest feed and blog advertising network that brings together an unprecedented caliber of content aggregated from the world’s most recognized media companies (e.g.

RSS 40

RSS Feed Feedly FeedBurner 40

Koka Sexton

APRIL 13, 2010

I guess after reading this post on Mashable about the two companies the reason for the lack of adoption was due to issues with their service. Gowalla launched at the same time at SXSW but I only heard about them this year. I downloaded the free Gowalla app from the iTunes store and started to play around.

Foursquare 51

Foursquare Badge iPhone Applications 51

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Koka Sexton

APRIL 13, 2010

I guess after reading this post on Mashable about the two companies the reason for the lack of adoption was due to issues with their service. Gowalla launched at the same time at SXSW but I only heard about them this year. I downloaded the free Gowalla app from the iTunes store and started to play around.

Foursquare 40

Foursquare Badge iPhone Applications 40

Koka Sexton

JANUARY 24, 2009

Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Topix LLC is a privately held company with investment from Gannett Co., NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Company.

Web 2.0 45

Web 2.0 Foursquare WordPress RSS 45

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. There are tons of free and paid tools out there that help you to monitor the conversations taking place. Who is responsible for adding content? It might be different people for each task.

Social Media 140

Social Media Consultant Strategy Organization 140

Koka Sexton

JANUARY 24, 2009

Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. Topix LLC is a privately held company with investment from Gannett Co., NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Company.

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40

Koka Sexton

JULY 12, 2009

I use Monitter to see what is being said in my city by specifying the distance of search and I open it up for every conversation when I look for information about news topics or when i want to see what is being said about the company I work for. Twirl I have a few different Twitter profiles. I use it daily. marcelino’s last blog post.

Twitter 40

Twitter Applications iPhone API 40

Koka Sexton

JULY 12, 2009

I use Monitter to see what is being said in my city by specifying the distance of search and I open it up for every conversation when I look for information about news topics or when i want to see what is being said about the company I work for. Twirl I have a few different Twitter profiles. I use it daily. marcelino’s last blog post.

Twitter 40

Twitter Applications iPhone API 40

Koka Sexton

DECEMBER 1, 2008

My hosting company even shut down the site for about an hour because he thought I was being hacked. By seeing what other StumbleUpon people were giving the “thumbs up&# to, I was exposed to some great articles on topics I was interested in like internet-tools. How did they get from StumbleUpon to your website?

StumbleUpon 53

StumbleUpon WordPress Foursquare Hosting 53

Webbiquity SMM

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Cool Web Tools.

Tools 188

Tools Social Media Radian6 CoTweet 188

Convince & Convert

NOVEMBER 18, 2010

It’s easy to forget that when we’re besieged by technology and tools inventions and announcements every single day. But the fact that your company has a Twitter account, or a Facebook page, or uses CoTweet (client), or has a blog doesn’t mean a damn thing, inherently. It doesn’t create kinship.

Social Media 142

Social Media Viddler CoTweet CoTweet 142

Koka Sexton

JULY 22, 2008

After working with a few different companies that do this, I have never seen a software do a restore of an image easier than Acronis. If you re-install Windows over top of the old files in the partition without wiping it clean with a tool like Active Kill Disk, Acronis will re-surface like a nightmare. You have been warned.

Software 40

Software WordPress Foursquare Data 40

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116