Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social.

Case Study 119

Case Study Community building Social Media Skills 119

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has instigated a leveling effect on marketing. While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. For example, an advantage that Facebook Pages used to have is the Page Insights , which allows social media managers to understand how their Page and posts are performing.

Groups 111

Groups Groups Communities Organization 111

Pam Moore

MARCH 17, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! The truth is your audience and customers want value.

Video 78

Video Content Training Template 78

Pam Moore

MARCH 17, 2020

Want to leverage the latest trends for digital marketing and social media marketing for your brand? Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! The truth is your audience and customers want value.

Content 78

Content Training Template Templates 78

Pam Moore

MAY 27, 2016

989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life!

Facebook 113

Facebook Marketing Groups Groups 113

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Kikolani

MAY 11, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Blogging / Writing.

Mashup 113

Mashup Resources SEO RSS 113

agora pulse

JUNE 3, 2020

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. With some social media platforms, you can dive right in and get started.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

agora pulse

JUNE 3, 2020

These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. With some social media platforms, you can dive right in and get started.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

Hootsuite

APRIL 21, 2021

These courses will teach content creators, small business owners, social media managers, and digital marketing professionals everything they need to know to run successful social media campaigns. Taught by: Hootsuite’s internal social media marketing experts. Setting up + optimizing social media profiles.

Course 131

Course Training Skills Instagram 131

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Engagement helps boost your News Feed placement based on the Facebook algorithm. The vast majority of people use Facebook on their mobile devices—a whopping 98.3

Engagement 145

Engagement Facebook HootSuite Groups 145

Sprout Social

AUGUST 12, 2020

Just because someone knows about or has purchased from your brand doesn’t mean they’re part of an engaged or even an engageable brand community. Instead, your brand community is people who follow all of your content on social media, who share your products/services and content with others, and who enjoy seeing everything your brand does.

Communities 143

Communities Brands How To Forums 143

agora pulse

OCTOBER 20, 2020

A total of 69% of marketers are finding it challenging to switch in-person events to virtual, according to the ‘Turning In-Person Events into Virtual Experiences on LinkedIn” guide from the social media platform. LinkedIn events for company pages work well for community-building. Equipment and Tech.

Eventful 95

Eventful LinkedIn Conference Notification 95

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. Strive Masiyiwa (Rise of the active CEO on social media).

Research 111

Research Content Facebook Curation 111

Later

JULY 22, 2020

Not only is Benefit Cosmetics widely-known for their amazing beauty products, but they’re also known for their on-point aesthetic across social media, especially on Pinterest! They even have a dedicated Pinterest board for their community. Brands on Pinterest #2: Benefit Cosmetics’ On-brand Aesthetic . HonestlyWTF.

Strategy 58

Strategy Brands UGC Marketing 58

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Building relationships with your community and customers. Building brand awareness.

Hosting 109

Hosting Instagram How To Metrics 109

VEED Grow

SEPTEMBER 22, 2020

If you want to build your professional network on the platform, engaging with video content may give you an edge in terms of community building. You can post it on your feed, company page, or in the groups that you’re part of. Moreover, social media platforms tend to favor native over embedded videos.

LinkedIn 52

LinkedIn Video Embedding Vimeo 52

Buffer Social

OCTOBER 18, 2016

To make it easier for you to learn from these marketers, I have put together: A Feedly collection of their blogs (except for Dave Gerhardt’s blog as I can’t seem to add LinkedIn feeds to Feedly – sorry!). Topics: Online marketing, ranging from traffic building to social media to sales. URL: [link].

Startup 40

Startup URL Hubspot Marketing 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important? Breadcrumbs, navigation, and related pages are a great way to start.

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Hootsuite

APRIL 8, 2021

A good social media strategy starts with a sound understanding of your audience. Check the analytics on your other social media channels to learn who follows you there. With your goals defined, it’s easier to identify important social media metrics to monitor. Step 2: Create a winning Instagram strategy.

Instagram 145

Instagram How To HootSuite Hashtag 145

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Social Media: Generic Strategy: 50 Ways to Use Social Media : Jeremiah Owyang shows how you can apply social media to some standard social computing objectives. What is the ROI for Social Media? Scared of Social Media? But “social media marketing expert?&#

SEO 162

SEO Social Media Marketing Reputation 162

Buffer Social

MAY 8, 2017

Social media offers a huge opportunity for you to reach and connect with people in creative ways. But sometimes it can be a challenge to find the time or the right tools to build a successful social media program that works both short and long-term. Share different copy for each social media network.

Social Media 101

Social Media Marketing Flipboard Hashtag 101